The advertising outlook
The September 2025 article examines WARC’s revised global advertising forecast: growth of 7.4%, bringing projected spending to $1.17 trillion. It describes digital channels as the main destination for new investment, especially social platforms, retail media and performance search.
Growth and concentration
The article highlights both opportunity and risk. Major technology platforms attract a large share of spending, while traditional media face pressure. Tariff-related inventory promotion can temporarily increase advertising activity, and retail media continues growing even as its growth rate moderates.
What marketers can take from it
Vroooom argues for diversification across platforms and formats, attention to conversions rather than reach alone, and stronger measurement. Retailer partnerships and emerging formats offer opportunities, but privacy rules, trade disruption and platform dependence require adaptable planning. These figures describe the forecast discussed in the original September 2025 post, not a newly updated forecast.
Read the full original article ↗