If there is anything that will make or break the professionalism of a website design, it is the photography used on the site. If you’re having a new website designed, there is no reason to short-change yourself by using low-quality, poorly taken photos from your point and shoot digital camera. If you are not going to have professional photos taken, then it is important to purchase professional images to use throughout your website.
Take the time, make the investment, and do it right.
If you are selling or displaying products on your website, the importance of having high-quality professional photos increases exponentially. The time and effort that you put into your products will likely directly reflect your sales. If you’re using photos that present your products poorly, then don’t expect people to be impressed by what they are looking at. Below is an example.
As a business owner, you should have high expectations for your company website and the message it is trying to get across. Below you’ll see a huge difference in quality from the professionally taken photos.
Plan Your Photography
If you know that you’re going to be having a new website designed and developed, then you need to plan on either having some professional photos taken, or plan on spending some money to have some professional images purchased for your website.
Purchasing photos is a great alternative to having professional photos taken yourself, and it is relatively inexpensive.
You can purchase photos from several stock photo websites like iStockPhoto and Foto Search. Make sure that you understand the licensing terms and policies with purchasing stock photos.
A professional website design company should already know the licensing polices, and should be able to explain the proper way to purchase and use purchased stock photos.