Simple Tips to Help Increase the Conversion Rate on Your Website
1) Add a Visible Phone Number to Your Header
This is especially helpful for a service based business. Give the customer a direct and simple way to contact you, even if it’s just to ask questions. It makes your company more transparent and as a result, the customer will trust your business more.
We as a website development company use this tactic on our own website; we can verify it definitely helps to get calls in the door. Even if the customer calls and leaves a voicemail, that’s still potential business.
2) Make Your Quote and Order System Easier to Use
When we launched a website redesign on our own site earlier this year, we made the Request a Quote page much easier to use. We use to have a 4 page long form that required every single detail to be filled in before the potential client could submit it, which resulted in very few submits on the form. Now it’s a simple 1 page form that only requires 4 fields, which results in many more quote requests than before.
We also added a contact form which clients could contact us directly with, instead of having to load up their email to contact us. We’ve seen a great response in usability and conversions by changing these two features.
3) Make Your Portfolio Worthy of Looking At
Another thing we redesigned on our new website was our own Web Design Portfolio. The old one wasn’t user friendly, and when viewing a single site in the portfolio, it required the user to go back all the way to the start of the portfolio to view other sites. Our new one let’s users go between projects and categories extremely easy. Adding consistently and frequently to the portfolio also shows potential clients that others trust your brand.
When a potential client sees what your business is capable of, they will be more likely to invest in your services.
4) Use Google Website Optimizer to Increase Conversions
The Google Website Optimizer allows you to split test beyond your hearts desire. Let’s say you have two ideas for a contact page, but you aren’t sure which would work better. You can use the Website Optimizer to test Page A and test Page B to see which users of your website prefer. It could mean the difference between 40% conversion rate and a 50% conversion rate.
It can also show you which techniques are currently working, and which won’t work. Why fix something that isn’t broken?