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How Can Your Business use Internet Marketing Effectively?

By | Internet Marketing, Vroooom | No Comments

Internet Marketing: The Largest Market

Internet is the largest market for businesses. With the amount of people spending their time on the internet each day, it is not surprising that it has now become the greatest tool for marketing your business to your targeted market. What’s more important is that Internet offers you with effective marketing campaigns unlike those that are used before.

If before television, radio, and print media are the most common ways of promoting your business, today the most common and effective way to do that is through internet marketing. The Internet proposes a lot of tools for people to market their business. They can utilize these tools for the benefit of your business. But the question is, how can you effectively market your business online?

Marketing Your Business Online

When it comes to marketing your business online, the very first thing that you have to consider is to have a website for your business. Virtually, businesses have their websites with the focus of their service on online or offline. Even if your business is small, medium-sized or large, website is a prerequisite when it comes to internet marketing.

But having a website is not necessarily enough. Whether your business is a brick or mortar business or an e-commerce, you can’t just rely to your website because having a site for your website is only the first step in marketing your business. If you really want to successfully market your business online, what you need to do is to incorporate and combine all of the marketing tools that the Internet has to offer you.

Internet Marketing Tools

Website is the most common internet marketing tool that is used by businesses. But, there are still various tools and internet marketing campaigns you can use.

These tools include the following:

  • SEO
  • Social media
  • Emails
  • Pay-per-click advertising
  • E-Newsletter
  • Blog
  • Backlinking, etc

These tools are the most commonly used in promoting your business through the internet. Apart from just building a website, optimize the site using SEO keywords and make its content relevant to the services and products that you provide. By optimizing your website with SEO, you can increase your search engine rankings. More people will be able to know about the service and product that you provide.

Blogs that are infused with SEO keywords are also effective in increasing your rankings which in turn drives more traffic to your site. Backlinking is an effective way to promote your service and products to other websites and forums which will increase the number of traffic to your site as well. On the other hand, pay-per-click advertising is an internet practice effective in driving traffic to your site as well. Advertisers simply need to pay a publisher which is typically a website owner every time that an ad is clicked. You can use emails and e-newsletters to reach specific target customers. They are effective internet marketing since you are able to send them to people based on their buying habits and interests.

Social media is the most commonly used marketing campaign online because of the number of people participating in social media networks. By having multiple social media accounts, you can effectively increase the number of people who knew about your service or products as well create a relationship with your customers.

By utilizing these internet marketing tools and campaigns, you can effectively promote your service and product online. You only need to familiarize yourself with how to effectively utilize them. When you do, you can guarantee that more people will use the products and service that you offer them.

Keyboard

Addicted to the Internet

By | Technology News | No Comments

Internet addiction is one of the fastest growing and largest addictions in America.  Social media networking and media streaming are some of the major culprits and reasons why Americans are averaging more hours than ever staring into the computer screens.  While the addiction may not necessarily be bad for a person’s body, it is an addiction none the less.  Here are a few tips to beat it:

The first step in beating any addiction is to admit there is a problem.  Take a second and realize how much time every day is spent on the computer, or an internet device, and try and calculate what exactly is accomplished with this time.  Most likely it is just a habit formed to be a time waster, but ask yourself if the addiction is impeding on work or social life.  If it is then it may be paramount to make a lifestyle change.

To beat the addiction set some hard rules for how often you spend time on the internet.  Don’t cut yourself completely form internet use, or go cold turkey, but instead try to wean yourself off slowly.  Try to first cut your time down in half and set specific time limits for how much time you have to surf.  After a few weeks when you have become acclimated, cut it further until you reach a level you feel is no longer an addiction.

Don’t feel alone.  This is an addiction that is affecting millions every day.  Try to find a support group, not on the internet, or others in the area who are also suffering.  Sometimes peer support is the best way to get through an addiction.  Listen to the advice of others and read a few self-help books.

Try to develop a hobby or interest that doesn’t involve the internet, TV or video games.  Join a sports team, learn to dance, or join a gym to fill this new found free time.  Not only do you want to replace your addiction, you should look for a healthy alternative. Cook your own meals or help the usual meal provider prepare meals is a great and constructive way to spend time.

Hang out with your friends!  The best way to forget about anything is to have fun.  Go to the bowling alley, hang out at the mall, or catch a drink after work with some buddies to let off some steam without using a computer.

If you have homework or work outside the office get it done as soon as possible.  Procrastination usually leads backs to bad habits, such as internet use, so try and get work done quickly.  You may even surprise yourself at how much better the finished product is with focused work.

4 Tips for Launching a New Website

By | Website Tips | No Comments

The launching of a new website can be a difficult and challenging experience for those who have never done it before. Inexperience and technical knowledge both play parts in this, and although the process is easy to learn, it may take some practice to get comfortable with it. We are going to offer some suggestions for those are who have yet to launch their first website. These are general tips for a wide variety of topics, but all of them will make the launching process much easier.

# 1 Install Analytics

It’s important to know how many visitors your website is receiving, so you can make changes to your site if no traffic comes. Tracking your visitors is a vital part of the marketing process, and should definitely not be left out. We recommend Google Analytics for beginners, as it is free and very easy to setup on your website. For advanced users with more technical knowledge, you may want to look at Piwik as an alternative. It’s very similar to Google Analytics, but offers a different perspective on things.

The Google Analytics Dashboard

The code for your tracking script needs to be placed on every page of your website. If the website is a static HTML site, then you’ll need to copy and paste the code to every page. If you use another language to code in, such as PHP, you can use includes to make a single template file (for example, footer.php) which will contain the tracking code. This file will then be included to every page of your site, making the process much easier.

#2 Sign up for Webmaster Tools

All three of the major search engines have a service that you can sign up for that monitors data about your website, and then lets you view it. Google’s and Bing’s are the best of the bunch, but we recommend using Yahoo’s too for the best results. Since the data you feed to these Webmaster centers will feed directly to the search engines, it’s highly recommended you do this. Create a sitemap.xml for your site and submit to these Webmaster centers to help the search engines crawl your site.

The Google Webmaster Tools Dashboard

Be warned though, the reporting tools inside these Webmaster centers are not always perfect; in fact, most of the time we find they are way off. Keyword and traffic data always seems skewed to us, so you should use other tools for these areas. The Webmaster Tools also offer crawl rate, spidering, and indexation reporting, which is usually more solid than the keyword and traffic reports, although it may not be completely accurate. They do however keep rolling out new features for the tools, and overtime, it seems the reporting has gotten slightly more accurate.

#3 Setup a Newsletter

After launching your site, include a newsletter signup box so that visitors interested in further updates and news can receive them. Email marketing is also an extremely valuable tool, if used correctly. It’s even better if you have a list of friends or clients that you can already use to email about your newly launched website. Be honest and polite in your email and ask for feedback about the website. It’s a good idea to say you will return the favor too, as this may get more people interested. Make sure to use Carbon Copies (CC) so everyone on the email list doesn’t see the email of everyone else on the email.

A Newsletter Signup Form

This will allow you to stay in contact with visitors to your site via email.

If you notice people aren’t signing up for your newsletter, you may want to offer an incentive to do so. This creates some trust between you and your website visitors, and makes you look knowledgeable about the subject your website on. Some things you could create to give away are e-books, videos, whitepapers, or any other content that is exclusive to your website.

#4 Signup Your Brand on Social Media Sites

Every year, social media becomes a more powerful and popular way for businesses to communicate with their customers. Every business in this day and age should be utilizing social media marketing, no matter what industry they are in. There are a couple of sites that you should, at minimum, have an account on. These are:

There are other sites we recommend, although these won’t be suitable for everyone. We say you should still go through and find out which ones are relevant to your business and industry. These sites are:

Take the time to fill out all the information fields when you signup for these sites. This makes your business easier to find. Change up the information slightly for every profile, and don’t just copy and paste the same information to each one. The descriptions and bios should be unique for each site, tailoring to the specific needs of users on that specific site. Empty social accounts are no fun and do virtually nothing, but an active account can create traffic, customers, and a ton of value for you if done correctly.

What is Social Media? | Social Media in a Nutshell

By | Internet Marketing, Social Media | One Comment
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What Is Social Media? | Social Media In A Nutshell

What Is Social Media?

The best way to answer the question “what is social media?” is to break it down into it’s component definitions. Let’s take a loot at what social media is, as well as some examples, and good practices to consider when trying to utilize it in your business or brand.

The Breakdown: Social Media Defined

Media is defined as an instrument, tool, or platform that relays communication and information. Some basic examples would be the newspaper, TV, the internet or a radio.

The word “Social” is simply defined as connecting and interacting with people through activities or events. The word “interacting” is key to defining social media.

Now we can look at the big picture. Social media in its simplest form, is implementing media via platforms that promote community interaction… or communities of people. This allows for media to be easily spread throughout a particular group, website, organization or geographical location through the people involved in that community. Social media is also a great way to create brand awareness, and spread your company’s logo design around the web… making the presence of your business known.

Social media done correctly can lead to what is known as viral marketing.

Viral marketing is a term that describes the distribution and growth of a particular piece of media (like a video) that spreads organically by the community sharing it with others. This can be done in person, through websites like Facebook, on blogs, text messaging, videos and more!

In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information, while also allowing you to interact with other people inside of that community. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Netflix recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. You talking back to the TV, or writing comments on your printed newspaper, have no affect on the information, and there is no avenue that allows other people to see your shared ideas.

Social media, on the other hand, is a two-way street that gives you the ability to communicate on several levels.

Using Social Media For Your Business

So now that we have answered what social media is, let’s take a look at a few different types of social media platforms. Social media can be

used to run a successful social marketing campaign for your business. Facebook and YouTube are the number one social media sites right now, and both are showing proven trends in regards to how they are used for businesses and organizations of all sizes. If you don’t have a Facebook fan page setup for your business yet… it is time to jump on the bandwagon.

With Facebook being a free site to join, and having a network of nearly 600 million users, it’s sort of a no-brainer as to why your business should have a Facebook fan page. Currently, there is no easier way to spread the word about your business than to do so using Facebook. Facebook is a defining tool in the social media world, and it allows users to easy “like” your business, which then opens the opportunity for their friends to “like” it, and there friends, and so on.

Are you starting to see how this good be a good thing?

On your end, you can use Facebook to announce specials, announce news updates about your company, promote events, and more. You can also build a semi-personal relationship with your fans, guests and customers through this social media outlet.

YouTube is another great social media tool. You can create your own commercials, preview your products and services, or even make a funny video that may end up getting a lot of attention. Copy and paste the link to send to friends, or embed the video on your website and Facebook wall for even more attention. Using social video has never been easier, and YouTube is leading the way in the world of viral video.

There are literally hundreds of other social media sites, and we don’t have time to discuss them all here, but this should get you pointed in the right direction. It should also equip you with a little bit of knowledge that you can present to your website development team.

If you are looking for a social media marketing company to handle all of your social media and social marketing, then contact VRoooom Web today to get started!