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Top ten myths about search engine optimization

By | Vroooom | No Comments

There are a lot of people that believe search optimization is the only concept that can help them survive in the market; to a certain extent, it is true. In today’s world, the only world that can make you (or completely break you) is the virtual planet of internet. It is that digital land where every business can create its space and be known to the target audience because most of the people are now online.

You may be well-equipped with the knowledge about search optimization, but there are certain myths about search engine optimization that most of the people have in their minds regarding this concept. Let’s see some of the most popular ones:

1) Content is the only ingredient you need – No doubt a website must have amazing content to attract ‘eyefalls’ to it; but it is not the only thing that can help you prosper.

2) It doesn’t matter where you rank – Most of the SEO developers believe that ranking doesn’t matter anymore; indeed there’s no top ten list in the present time, but this does not mean that the actual visitors don’t care about it either.

3) Social media is the new hype – Of course, with all those people disclosing most of their personal lives on internet, social networking pages serve your business needs, but those aren’t the only things left under the concept of search optimization.

4) Black hat SEO can kill your page – Black Hat SEO is surely illegal and you can be banned from internet for a long time; however, there are several ways in which you can adopt the concept of black hat SEO, yet not be caught.

5) Keyword density is the only mantra – It is quite obvious that keyword density needs to be on the higher side, but this does not mean that you don’t need higher quality content and an excellently designed website.

6) Money can pull your position – Money can only make you earn nice content, it can’t pull or push you up!

7) PPC is the only option – Pay Per Click is a good option to help you, but it can’t motivate your SEO in any way. If you don’t trust me – research about it.

8) SEO is extremely expensive – There are still many entrepreneurs that believe SEO is super expensive, but there are many affordable SEO service providers.

9) It is not mandatory to explore SEO – If you think your traditional method of working is sufficient enough to suffice your business needs and you don’t need SEO, think again.

10) It is a very time consuming process – I completely agree that you need a little bit of time to see the success of search optimization, but it is not at all an extremely lengthy process.

The Importance of SEO in Internet Marketing

By | Internet Marketing, Marketing Tips | No Comments

The term marketing usually implies promoting and selling of products and services. Similarly, Internet marketing means the promoting and selling of products and services on the web. Search engine optimization (SEO) and Internet marketing are almost similar to each other; in fact, SEO plays a very important role in online marketing. SEO is responsible for providing the websites with regular and also free Internet traffic. Search engine optimization helps in improving the ranking of the sites in search engines. At present, SEO has turned out to be a dominant form of online promoting and it is possible to make a significant profit from online business by using SEO in internet marketing.

SEO is, in fact, an online marketing strategy which considers what individuals search for and also how search engines function. In order to optimize a website, it is required to edit the site’s HTML code in such a way that the site’s relevance to particular keywords is enhanced and also obstacles to the indexing activities of the search engines are removed. SEO in marketing is performed through various ways such as image optimization, the creation of unique title meta tags, creating unique content while maintaining the required keyword density and also generating top quality inbound links. 

It is imperative that the website is highly optimized when we start to promote the site taking the help of online marketing. It not only creates a positive impact on the minds of the users, but also inspires them to visit more pages which results in business generation. If the online marketing is performed without taking the help of SEO, then the site will not be able to get proper search engine visibility. A site will get publicity if it is visible and this is a crucial factor that makes search engine optimization an integral part of online marketing. In order to do SEO effectively, you need to be patient and also do a deep market research, as well as, be capable of learning new things.

From these above facts, it is not difficult to say that SEO is very important for online marketing and is also the main key for attracting an increasing number of visitors at a very affordable cost.

Consider These Factors for SEO in Marketing

By | Search Engine Optimization, Vroooom | No Comments

SEO in Marketing: The Primary Goal

The search engine optimization procedure is actually the fundamental and essential part that will help to position your website properly on the search engines when people need to visit your site. Before you delve into the essential factors for SEO, the first thing that must be clear is what the actual function of SEO in marketing for any website is. The primary goal of any SEO is to achieve a good ranking and communicate to the search engines regarding your intentions so that your website can be presented or recommended for the relevant searches. Now that the function of the SEO in marketing has been briefed, here is the list of the following factors that must be considered while carrying out SEO for any specific website.

The first factor that you must consider is, SEO adds the essential ingredient to your articles, but at the same time it must be remembered that the content information, architecture, content management system acts as the important factors that are necessary that makes your content really appreciable by your target audience.

Regarding SEO in marketing the next factor that is to consider what are the search engines looking for. In simple terms, the search engines intend to perform their jobs by referring to the users regarding the websites and the contents that are most relevant to what the users are actually looking for. Thus the content needs to be provided with a proper theme, a text, titles and subtitles that are given.

At the same time, what the search engines are not looking for is really important for any content. Overstuffing of the keywords is a flaw that can inhibit the content to get spread. If you purchase links, it will lead you to nowhere and lastly, your website may be too popular, but covering a page with too much ads will make your content hard to find for the users, which is definitely a backdrop.

Optimizing multi channels is also important for your website. The strategy of a keyword is not only to implement on the site but it must be implemented off site also and this is the reason the multi channel optimization is important. If you are consistent with the keyword phrases, it will not only help you in branding efforts but it also trains the users for using specific phrases that you are optimizing for.

The Truth About Search Engine Optimization (SEO)

By | Search Engine Optimization | One Comment

The Truth About Search Engine Optimization (SEO)

The term “Search Engine Optimization” (SEO) can be an intimidating use of words for those who do not understand it. The details, design work, technical work and analysis that goes into developing a good SEO plan for a new website is extremely extensive, but it doesn’t have to be intimidating.

I’d like to give you a brief overview discussing the truth about SEO, why it’s important, some of the work that goes into it, and some of the myths that have evolved over the years.

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the use of basic and advanced techniques used to help your website show up in organic search engine results for targeted keyword phrases. This means that more people will see your website, which means that more visitors will visit your site. At the end of the day, the purpose is for you to generate increased targeted customer traffic and convert them into leads.

Organic Search Engine Results are results that are generated “naturally” through the use of proper SEO methods. There are many factors that make up a great SEO plan, but the saying that “content is king” still holds as being the most recognized, influential factor.

How Search Engines Work

The reason why nobody knows everything about SEO, is because of the ever-changing algorithm that search engines use. The algorithm is a unique set of equations that create steps in solving a problem. For you, the problem is finding the website that matches your search query. The algorithm for finding the website that best matches your query is extremely complicated, which is necessary in providing you with quality results.

Think about it. When you type in something like Georgia Website Design Company into your search field, you’re expecting to find a company or companies that design websites. The algorithm is what is used to search out that term, index quality websites, and display correct results to the user. The algorithm is designed so that when you search for “Georgia Website Design Company” you don’t end up with results that have nothing to do with your search.

On top of learning and understanding the algorithm, you must relearn it every time a major change occurs to it. These changes are unscheduled, unannounced, and usually never discussed until after they’re implemented. They are in place as a way of always trying to better the results, and streamline unique information to the user as easy as possible.

Debunking SEO Myths

There are many myths that have developed in and around the world of SEO. Let’s take care of debunking some of these myths before we get started.

The Secret SEO Magic Tricks
Many SEO companies often claim that they can “get your website to the top of Google,” or they offer you up some magic formula for online success and traffic to your website, without ever explaining anything to you. Many SEO companies say they can “get you to the top of Google,” but that’s a very misleading statement when used as a blanket generalization. Search engines are much smarter than so-called “magic formulas,” and black-hat SEO tactics will render your website disabled, blacklisted, and banned from Google.

The truth is that there are no magic tricks used in a good SEO plan – just proper methods and techniques, hard work, and fresh, unique content.

I Know Everything About SEO
If you have ever heard anybody say that they know everything about SEO, then they’re not being honest. The fact is that nobody knows everything there is to know about SEO, including the employees at Google! The algorithm is too complicated for any one person to understand fully, and its constant changes and updates make it difficult to be all-knowing. However, a great SEO company can master the methods and techniques that are proven to work.

How SEO Marketing Can Help Your Business

By | Blogging Tips, Search Engine Optimization, Web Development, Website Tools | No Comments

Getting Up To Speed with SEO Marketing

In today’s internet savvy society, SEO marketing is radically changing the way businesses can reach customers. SEO marketing can improve a company’s internet presence tremendously and we at Vroooom Web feel nothing is more important in the current market.

The goal of SEO marketing is increase traffic to a company’s website to the company’s target audience. This is done by increasing the chance that the company we represent is found easily on search engines.

The goal is to provide users searching for keywords or phrases to be directed to the company we represent. Relevant key words and phrases are chosen after thorough analytical research in order to ascertain the correct target audience.

This increased web presence can only help to maximize total sales and allow the company to reach more markets. By allowing Vroooom to handle the marketing side of the business, this takes the burden off of our clients and allows them to focus their energy in other areas such as production.

Another important reason to get in on the SEO marketing game is simple: competition. The most successful companies know the best way to stay ahead of the competition is look toward the future and new trends. As more and companies begin to utilize this process, the companies that do not will begin to be pushed into internet obscurity.

Another reason to invest in the process is due to the ever growing use of the internet. Internet use continues to grow with the creation of smartphones, tablets, and other portable internet devices. Online shopping has also become a massive industry due to convenience and the ability to compare prices. A company without a proper online presence is missing out on a huge market that could potentially bolster sales.

Contact Vroooom Web today and let us help your company become something more.

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Understanding SEO Results

By | Search Engine Optimization | No Comments

SEO Results Take Time

Understanding How SEO Results Work

A lot people don’t fully understand how Search Engine Optimization works. In fact, there are even many “SEO professionals” that don’t honestly understand how it works.

While nobody will ever completely master SEO and its complex algorithm, there are still some very simple key points that will assist us in understanding it.

When additions or changes are made to a website that directly effect its optimization, it’s important to understand that those changes will take some time until they will reflect in search engines. The changes will first start to show results after the are indexed by the various Search Engines.

Explaining SEO to a Client

One of the communication struggles that a website design and internet marketing company might have with their clients is trying to explain how SEO works. It’s understandable that a business owner would want to know what work is being done and how long it will take to see results. The problem is that explaining both of these answers can actually lead to more confusion and a bit of skepticism. I often find myself explaining it using several analogies, but even then, it can be easy to get lost if you don’t completely understand the terminology.

This is where client referrals and asking to see other success stories and results can come in handy. Prepare examples for new or potential clients to view that clearly show the results that their website has produced.

How Do I Get on the First Page of Google?

This is probably the most frustrating question that can be asked of an SEO professional. The question has so many complex answers behind it, and trying to explain SEO results in a way that someone can fully understand can sometimes be a lost cause. It’s not necessarily because of the lack of “being smart,” as it is simply a language barrier (sort of).

The fact is that there is no clear-cut answer to this question. There is no way to respond with a number, a timeline or a date for when the results will be produced. Some websites see substantial SEO results in 2 weeks after launching, and some may take up to 6 months. Some website will have a giant skyrocketing result in the first month, and then level off the rest of the year, while others may see increased traffic gradually, but over a longer period of time.

No company, I repeat, no company can promise “page one on Google.” The question is much deeper than that. For instance, the question could be better phrased by asking “which keywords will rank the best in Google for my website vs. which ones will not do well.” One company could be on page 1 of Google for one keyword phrase, and then page 10 for another similar keyword phrase.

When a website is first launched, it usually takes about a week or two to be indexed by Google. I’ve seen it happen as soon as 2 days, and as long as a month (for websites that have the same structure). The important thing to understand here is that it can take some time. Generally, if a website is not indexed in 3 weeks, I would suggest going back and asking your internet marketing or website design company what’s going on.

How Do I Know if my Website is Indexed?

This is a much easier answer to provide. Simple visit http://www.Google.com and enter “site:www.yourdomain.com” into the search field. It will provide results on all of your indexed website pages. If you have no results for the search, then your website has not been index yet. You can see an example here.

What Questions Should I Ask

It never hurts to go over the SEO process for your website before the development is started. Make sure that you express your concerns regarding specific keywords phrases that you have in mind before you write the content. You can refer to our The Truith About Search Engine Optimization,  Top 10 SEO Tips, and our Content is King articles for more information on SEO.

Overstock.com Penalized for Inflated Google Rankings

By | Search Engine Optimization, Technology News | No Comments

Overstock.com Guilty of Inflating Google Rankings

Overstock.com Penalized by Google

Overstock.com is the second major retailer in the last few weeks to get penalized by Google in search engine results for violating guidelines. JC Penny received harsh penalties for allegedly buying links to artificially inflate their rankings, which violates Google’s guidelines.

Overstock was ranking at the top of Google for a lot of high money keywords, such as “vacuum cleaners” and “laptop computers.” On Tuesday though, after the penalty kicked in, they were found on pages 6 and 7 or higher, and slowly creeping farther away from the top. The further away from the top of the search engines results Overstock appears, the less likely a Google user will visit their site.

According to Overstock, the penalty was a result of Overstock’s practice of encouraging school and university websites to link back to Overstock. If the school or college linked to Overstock, the staff and students of the school were then eligible to receive discounts on the Overstock website. Overstock discontinued the program on February 10th, which is before Google contacted them, but some of the schools were slow to remove the links. The discount amount offered to students and staff at these schools was 10% on certain items, as long as the school’s website linked to Overstock using keywords like “gift baskets” or “bunk beds.”

The school and university websites Overstock was asking links from, which end in the top-level domain (TLD) “.edu”, are considered by Google’s search algorithm to be more important than other commercial websites, which end in “.com”. The “.net” and “.org” TLDs also give less of a benefit than the “.edu” TLDs. Since education websites don’t often link to commercial sites, a link from one can greatly impact the rankings of a site, boosting it to the top of the results.

Patrick Byrne, Overstock’s chief executive, stated “Google has made clear they believe these links should not factor into their search algorithm. We understand Google’s position and have made the appropriate changes to remain within Google’s guidelines.” Google will not discuss details of specific incidents like this according to their policies, but a spokesman at Google stated their goal “is to deliver the most relevant information possible.” Attempts to game Google’s results pages go on 24 hours a day, 7 days a week and Google has a special team dedicated to finding these violations and taking action against them.

There are a large number of techniques that help enhance search engine positions, which is the practice of Search Engine Optimization (SEO). The higher a website is ranked, the more visits the website will get, and if the site is a retail site such as Overstock, that can mean millions of dollars in sales. Some companies will hire a Professional SEO company to try and achieve these rankings, while some have in house teams.

The penalties occurred after a competitor of Overstock’s became aware of what was happening and reported the site to Google. Google then performed an investigation and then took manual action against the website.