(706) 576-4702 Get A Quote Client Help

Search Engine Marketing Archives - Vroooom Technology

The Truth About Search Engine Optimization (SEO)

By | Search Engine Optimization | One Comment

The Truth About Search Engine Optimization (SEO)

The term “Search Engine Optimization” (SEO) can be an intimidating use of words for those who do not understand it. The details, design work, technical work and analysis that goes into developing a good SEO plan for a new website is extremely extensive, but it doesn’t have to be intimidating.

I’d like to give you a brief overview discussing the truth about SEO, why it’s important, some of the work that goes into it, and some of the myths that have evolved over the years.

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the use of basic and advanced techniques used to help your website show up in organic search engine results for targeted keyword phrases. This means that more people will see your website, which means that more visitors will visit your site. At the end of the day, the purpose is for you to generate increased targeted customer traffic and convert them into leads.

Organic Search Engine Results are results that are generated “naturally” through the use of proper SEO methods. There are many factors that make up a great SEO plan, but the saying that “content is king” still holds as being the most recognized, influential factor.

How Search Engines Work

The reason why nobody knows everything about SEO, is because of the ever-changing algorithm that search engines use. The algorithm is a unique set of equations that create steps in solving a problem. For you, the problem is finding the website that matches your search query. The algorithm for finding the website that best matches your query is extremely complicated, which is necessary in providing you with quality results.

Think about it. When you type in something like Georgia Website Design Company into your search field, you’re expecting to find a company or companies that design websites. The algorithm is what is used to search out that term, index quality websites, and display correct results to the user. The algorithm is designed so that when you search for “Georgia Website Design Company” you don’t end up with results that have nothing to do with your search.

On top of learning and understanding the algorithm, you must relearn it every time a major change occurs to it. These changes are unscheduled, unannounced, and usually never discussed until after they’re implemented. They are in place as a way of always trying to better the results, and streamline unique information to the user as easy as possible.

Debunking SEO Myths

There are many myths that have developed in and around the world of SEO. Let’s take care of debunking some of these myths before we get started.

The Secret SEO Magic Tricks
Many SEO companies often claim that they can “get your website to the top of Google,” or they offer you up some magic formula for online success and traffic to your website, without ever explaining anything to you. Many SEO companies say they can “get you to the top of Google,” but that’s a very misleading statement when used as a blanket generalization. Search engines are much smarter than so-called “magic formulas,” and black-hat SEO tactics will render your website disabled, blacklisted, and banned from Google.

The truth is that there are no magic tricks used in a good SEO plan – just proper methods and techniques, hard work, and fresh, unique content.

I Know Everything About SEO
If you have ever heard anybody say that they know everything about SEO, then they’re not being honest. The fact is that nobody knows everything there is to know about SEO, including the employees at Google! The algorithm is too complicated for any one person to understand fully, and its constant changes and updates make it difficult to be all-knowing. However, a great SEO company can master the methods and techniques that are proven to work.

10 Basic SEO Tips to Consider

By | Internet Marketing, Search Engine Optimization | One Comment

top-10-seo-tips-methods-techniques-georgia-seo-company

Top 10 SEO Tips | SEO Company


Top 10 Basic SEO Tips, Methods & Techniques

1 ) SEO Planning Plan your foundation SEO and website marketing strategy before you get started on developing your website. You’ll highly regret it if you wait until you’ve already started to start thinking about your strategy. This means developing unique keyword phrases, and writing unique content that supports those keywords. Content is king.

2 ) Keyword Research & Planning Hire an SEO company to do some keyword research for you, or use the necessary tools to do it yourself. I recommend using a professional company that has trained analysis in being able to dissect the information that is being researched.

Make a list of 5-10 keyword phrases that describe your products, services and company. Include locations if you are targeting a local customer. Do not use single word keywords, use 2-4 word phrases for best results.

Example: If you were a website designer located in Columbus, Georgia, then you would want to use a term like “Columbus Georgia Website Design” as your keyword phrase. To use a more broad search term, you could target Georgia Website Design. You wouldn’t just want to use “homes” as that could target someone looking to rent homes, sell homes, paint homes, sell appliances for homes, etc. Target your keywords to generate qualified customers. Make sure that you are using keywords that are actually being searched.

3 ) Content Is King This is the most important factor that will determine your website’s ranking on search engines like Google. You must have unique content. The more the better.

If you try to use content that is identical to other websites, then Google will not index it. Why does it need to show two of the same results? It doesn’t, so whoever published it originally is going to get all of the credit for the content. This is why the content must be unique.

Your best results will come from written articles that discuss something new; something that people are searching for on the web that may not have quality content yet available. For instance, if there was a new product in development (we’ll call it a “Shoebuddy Do Dop”), and nobody had written anything about it yet except for you, then most likely you’re going to be the site that ranks highest in Google for searches regarding the Shoebuddy Do Dop.

If there are 10 sites that have all published very similar content, then this is where other factors will play a role such as organic link popularity, domain age, the frequency at which new content is added to your site, unique page titles, and unique page descriptions, among other techniques.

Pre-write the content for your website and include your keywords and keywords phrases logically throughout the content. Try to use one keyword phrase every other paragraph in various forms. Make sure that you write content that users would actually read. It needs to make sense so that it doesn’t just sound like as bunch of keywords jumbled together. Search engines can see trends like that and it will end up hurting you. Include keyword phrases on every page. Most importantly, write the content for your users, not for search engines.


Building Your Website

It’s time to start building your website. Here are a few important things that you need to make sure your website design company is doing. If they’re not doing these few basics, it’s not a good sign, and you probably need to find a new website design company.

4 ) Meta Tag: Keywords It’s true that because of the deceitful trickery that people have used in the past, Google no longer sees Meta Keywords as important or as relevant as they used to be. That doesn’t mean to leave them out! Some smaller search engines still use the meta keyword tag, so as long as you’re using keywords that are honestly relevant to your website, then it won’t hurt you to add them.

Try to keep the keywords between 10-15 keywords. Separate them with commas.

Example:
meta name=”keywords” content= Enter up to 10 keywords that are relevant to your website & services.

5 ) Meta Tag: Page Title & Description These are the most important meta tags on your site. They are the first things that people searching the web will see when the results display on your page. If they are searching for “Columbus Georgia Website Design” and your website comes up, but the page is “Untitled” or has something that does not properly relay the message for that page, then it may never get clicked on.

The description tag also shows in the display of your search results, so create unique page descriptions for each section of your website. This will allow people to get a brief description of the page they are about to click on.


SEO For Your Images

Website design has gotten much prettier these days with the use of website editing tools and software that allows designers to expand their visual and cosmetic effects and not rely solely on HTML coding and basic digital imaging.

With this in mind, we must still be sure to fuse images correctly with html, or other web language formats. Here we’ll discuss a few important things that you need to know when using images… and how to use them correctly and efficiently.

6 ) Optimizing Images: When using images in your website design, it is essential that you optimize the images correctly. If an image is too large of a file size, then it will look good, but the page will take longer to load. If you make the image file size too small, then the page will load fast, but the quality of the image will be poor. Make sure to set your images to the smallest file size, while retaining the highest quality possible to the human eye. There are professional web design tools that are used for this.

7 ) Naming Your Images: Make sure that you name your images using words that associate with your website and keywords that you have chosen. At the same time, they should describe the actual image. For instance, don’t name your images something crazy like 24524rhhrkhr3809.jpg, or something simple like pic1.jpg. Instead, make your image names matter. If you own a landscaping company, name your images something similar to landscaping-services-button.jpg, or landscaping-company-in-georgia.jpg. This will contribute to your SEO strategy in the long run, and will also get your images into search results.

8 ) Using ALT Tags: Each image should have an ALT tag attached to it (alt=”alt image name”). Because search engines can’t identify what the image(s) look like effectively, what color they are, what their purpose is, what text is on them, etc. you must identify them using ALT tags, which act as “name tags” or “invisible ink” for the image(s) they represent. ALT tags also help users in the case that images don’t load correctly; the user will still be able to read the image names on each page.

9 ) Permanent Page Redirect: Your website should be setup with a permanent redirect that redirects your website to only be displayed in one format, regardless of how it is typed into the browser. For example, if someone types in vroooo.com, it should redirect to http://www.vroooom.com. Otherwise, some search engines will index the site has being two separate sites, which may lead to your content being improperly indexed.


Including A Sitemap

10 ) Sitemap Every website should have a properly developed sitemap. A sitemap on your website is simply an index of all of the pages on your website listed in a neat, orderly fashion. This allows for search engines to index your sitemap page, and have a “map” to all of the pages on your site.

A good sitemap should look similar to this one here.

This is a technical SEO function that should be set in your .htaccess or site config page.

Looking for a great SEO company? Contact VRoooom Web To Learn More!