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The Importance of SEO in Internet Marketing

By | Internet Marketing, Marketing Tips | No Comments

The term marketing usually implies promoting and selling of products and services. Similarly, Internet marketing means the promoting and selling of products and services on the web. Search engine optimization (SEO) and Internet marketing are almost similar to each other; in fact, SEO plays a very important role in online marketing. SEO is responsible for providing the websites with regular and also free Internet traffic. Search engine optimization helps in improving the ranking of the sites in search engines. At present, SEO has turned out to be a dominant form of online promoting and it is possible to make a significant profit from online business by using SEO in internet marketing.

SEO is, in fact, an online marketing strategy which considers what individuals search for and also how search engines function. In order to optimize a website, it is required to edit the site’s HTML code in such a way that the site’s relevance to particular keywords is enhanced and also obstacles to the indexing activities of the search engines are removed. SEO in marketing is performed through various ways such as image optimization, the creation of unique title meta tags, creating unique content while maintaining the required keyword density and also generating top quality inbound links. 

It is imperative that the website is highly optimized when we start to promote the site taking the help of online marketing. It not only creates a positive impact on the minds of the users, but also inspires them to visit more pages which results in business generation. If the online marketing is performed without taking the help of SEO, then the site will not be able to get proper search engine visibility. A site will get publicity if it is visible and this is a crucial factor that makes search engine optimization an integral part of online marketing. In order to do SEO effectively, you need to be patient and also do a deep market research, as well as, be capable of learning new things.

From these above facts, it is not difficult to say that SEO is very important for online marketing and is also the main key for attracting an increasing number of visitors at a very affordable cost.

How Hiring an Internet Marketing Company Will Benefit Your Business

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Your Business Needs an Internet Marketing Company

Promoting your services in the online world as well as optimizing your website for search engine is a necessity nowadays, especially since more and more users are orienting themselves towards purchasing products via websites. If you want to acquire the best results for your website then the best way to optimize and promote it is by working closely with an Internet Marketing Company. By doing so, you can guarantee that the results will be much better than expected, and you will surely like the sales generated from this. So, what benefits do you get from hiring an Internet Marketing Company?

24/7 online promotion

If you choose to work with an Internet Marketing Company, then you will obtain not only a great SEO service that will optimize your site to achieve higher rankings in search engines, but at the same time you will also benefit from non-stop promotion in the online world. The Internet Marketing Company will also work hard in order to promote your site in other online mediums, creating backlinks and just improve your overall branding efforts as a whole.
You get reports with the activity done on your site
When you try to optimize the site on your own, you sometimes lose track of the changes you made and in many cases they might not be efficient. With an Internet Marketing Company you will get reports that will showcase all the changes made to the site, while also being able to see how the user base reacts to them.

Saves you a lot of time and money

Performing SEO and online marketing is very hard if you choose to do it on your own, and no one can guarantee that you can be successful. Also, you can lose a lot of money in the process, so this is definitely something that has to be avoided at all costs. Thanks to an Internet Marketing Company, not only you can save a lot of money by allowing the professionals do their job, but at the same time you will have time to focus on growing you company.

You get professional work

While freelance workers can do such a job as well, the best and most reliable way to acquire the promotion and optimization you want for your site is via the services offered by an internet marketing company. This assures you of professionalism and at the same time it brings the confidence that you will get the job done in time.

All in all, hiring Vroooom is the much better, more professional solution that you can opt for when you want to promote your business the right way in the online world. Thanks to Vroooom as your internet marketing company you will be able to take your business to the next level and make it more profitable, while also making a name for yourself on a busy market!

The Truth About Search Engine Optimization (SEO)

By | Search Engine Optimization | One Comment

The Truth About Search Engine Optimization (SEO)

The term “Search Engine Optimization” (SEO) can be an intimidating use of words for those who do not understand it. The details, design work, technical work and analysis that goes into developing a good SEO plan for a new website is extremely extensive, but it doesn’t have to be intimidating.

I’d like to give you a brief overview discussing the truth about SEO, why it’s important, some of the work that goes into it, and some of the myths that have evolved over the years.

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the use of basic and advanced techniques used to help your website show up in organic search engine results for targeted keyword phrases. This means that more people will see your website, which means that more visitors will visit your site. At the end of the day, the purpose is for you to generate increased targeted customer traffic and convert them into leads.

Organic Search Engine Results are results that are generated “naturally” through the use of proper SEO methods. There are many factors that make up a great SEO plan, but the saying that “content is king” still holds as being the most recognized, influential factor.

How Search Engines Work

The reason why nobody knows everything about SEO, is because of the ever-changing algorithm that search engines use. The algorithm is a unique set of equations that create steps in solving a problem. For you, the problem is finding the website that matches your search query. The algorithm for finding the website that best matches your query is extremely complicated, which is necessary in providing you with quality results.

Think about it. When you type in something like Georgia Website Design Company into your search field, you’re expecting to find a company or companies that design websites. The algorithm is what is used to search out that term, index quality websites, and display correct results to the user. The algorithm is designed so that when you search for “Georgia Website Design Company” you don’t end up with results that have nothing to do with your search.

On top of learning and understanding the algorithm, you must relearn it every time a major change occurs to it. These changes are unscheduled, unannounced, and usually never discussed until after they’re implemented. They are in place as a way of always trying to better the results, and streamline unique information to the user as easy as possible.

Debunking SEO Myths

There are many myths that have developed in and around the world of SEO. Let’s take care of debunking some of these myths before we get started.

The Secret SEO Magic Tricks
Many SEO companies often claim that they can “get your website to the top of Google,” or they offer you up some magic formula for online success and traffic to your website, without ever explaining anything to you. Many SEO companies say they can “get you to the top of Google,” but that’s a very misleading statement when used as a blanket generalization. Search engines are much smarter than so-called “magic formulas,” and black-hat SEO tactics will render your website disabled, blacklisted, and banned from Google.

The truth is that there are no magic tricks used in a good SEO plan – just proper methods and techniques, hard work, and fresh, unique content.

I Know Everything About SEO
If you have ever heard anybody say that they know everything about SEO, then they’re not being honest. The fact is that nobody knows everything there is to know about SEO, including the employees at Google! The algorithm is too complicated for any one person to understand fully, and its constant changes and updates make it difficult to be all-knowing. However, a great SEO company can master the methods and techniques that are proven to work.

Top 10 Internet Marketing Essentials

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10. Change/Add content
One of the biggest failures of an effective website is not changing or adding content. Google needs to see a ‘live’ site; it shouldn’t appear abandoned or neglected. Most business owners work to get their site perfect, but this is a flawed logic.

9. Expand on your best service/product
You know what you do well or what sells the best, now determine out of your top three services or products which one is the most profitable: Welcome to your next website. Isolating and expanding on that one item will greatly increase your ranking and will position your company to be well known for it.

8. Tap your untapped customers
I’ve consulted so many business owners and they actually feel guilty asking a customer who’s ALREADY said yes once into asking them to say yes again! Or they have the attitude they sold them everything they can and they have ‘tapped them out’. This couldn’t be more wrong. You have two roads to explore on this topic: 1) Create/find a premium product/service that greatly exceeds your existing items, and 2) incentivize your clients to refer other clients. Social networking, such as Facebook, is perfect for both of these ideas since you can educate on the benefits of the better item and create incentives, like having referral contests or giving away free products or services.

7. Explore online sales channels
This might be the hardest hurdle when I meet with business owners. It’s as if I asked them to sell their children, a total look of horror comes across their face! They say, ‘I don’t know anything about that.’ Or, ‘How do I control it.’ Or ‘We have to educate our customer before they buy, that won’t work.’ ‘Blah blah Excuse, Excuse’. Remember, any sale can happen on the internet! You just have to be open to different ideas, different methods, different packaging, but it can happen and multiply your business exponentially. If you have 10 sales people, you can grow your channels to over 100 with just a little effort. Then we’re looking at a different problem… Uh oh, I’m making TOO much money!!!
Corporate Partnerships, Expert Bloggers, Local Celebrities, High Traffic Websites, Affiliate Programs, Referral Programs, Symbiotic Sales Channels, there are many ways for any type of business; you just have to explore it.

6. Start being the expert you are!
Some like him, some don’t, but there are a lot of truths in Malcolm Gladwell’s book, Tipping Point and one fact that has stuck with me is the story of The Beatles and how they went to Amsterdam to get some gigs and well before they were ‘The Beatles’. They played on stage 8-12 hours a day and over their time ‘practicing in Amsterdam’ logged over 10,000 hours together as a band. You just can’t substitute ‘practice’. Malcolm went on to cite how other professionals exceeded this 10,000 hour threshold which put them into the ‘expert’ category of their profession. Have you practiced your profession enough? If you are over the magical 10,000 hours, then consider yourself an expert and start teaching your customers, your staff, your prospects that you know what you’re doing! You’ll be surprised that you actually do.

5. It’s all about your Portfolio
Another difficult topic for business owners is bragging. This is one area you might have to swallow your fear, pride, what have you, and ask a few of your co-workers, a friend/customer, or even your spouse to help you brag about your business and about your ‘expert’ qualities. Then you need to post it on your site and in your social media on a consistent basis. This will show others how you do business, and why people buy from you. People inherently attract to success and it’s your job to show you’re successful.

4. Have you Googled your company?
I know, I know, why is something so negative so high on the list? As you may unfortunately have learned, the Internet has a perfect (albeit flawed) memory and anyone can post anything. You need to know what is being said about your company and about you, the business owner. There are ways to counteract negative comments: Hit them HEAD ON!!! Whether it’s Yelp, Facebook, or a Blog, you are also allowed your free speech and can rectify the problem either directly with the unsatisfied customer or post your rebuttal that you ‘did this and that to ensure it would never happen again’ or give a discount/coupon for their troubles. The bottom line is to respond and try to fix and/or apologize, it’s simply good business and it’s surprising how many businesses, especially doctors and lawyers, do not handle this correctly.

3. Facebook is for fun 😉
As we all say, if you’re not having fun, might as well go home. Do you honestly think people want to work or ‘get an offer’ or ‘insert boring corporate tactic here’ when they log into FB? Now I get it, some of you have no idea how to make your business fun. “But Joe!, I sell Port-a-Potties!!!” or worse “But Joe!, I sell Insurance!!!” No matter what you do or what your sell there is always a punch line. Remember to lighten up because your customers will always remember a laugh.

2. Put your best deals in eMail
Again, thank you Google for controlling our email; sort of. We still get the offers because, frankly, we WANT offers, we want a good deal. But these days, you better bring your ‘A’ game. Everyone has something to offer and now it has become one giant sea of 10% off. If you keep that up my business owner friend and you’ll get an unsubscribe faster than a Tea Partier yelling at Republican Debate. You know what you can discount and you know what can turn a prospect into ‘trying you out’. Pick your spots, less is more, then go for it… even if it hurts a little.

1. No, you can’t do it all
It’s important this day in age to have a trustworthy company at your side, partnering with you in your internet marketing efforts. This is the formula for great success. VRoooom Web has been able to catapult new and existing business of all sizes into the world wide web; expanding their presence, driving traffic, and producing results.

You can also have one on one meetings with ALL your employees, find out their interest on the web and PUT THEM IN CHARGE OF IT! That college part-time assistant in accounting just might be a Facebook expert (actually I bet she is), that guy back in shipping just might like to write a few articles about the business WITH HIS NAME AS THE AUTHOR! You have untapped resources right in front of you; explore those. Create incentives, help build resumes, enable pride at your company. Then, when all else fails, ask your spouse what to do. They’ll tell you to call 706-576-4702

About the Author: Joe Wagenti co-founded VRoooom Technology way back in 1999 and has acted as the director of operations ever since. Logging over 10,000 hours in each discipline of VRoooom: Web Design, Application Development, Marketing, and Hosting, he feels he can finally come out of his shell and talk about these topics a little. Joe is also available for consulting and parties. For more info on VRoooom or Joe, call Angela Wagenti at 706-576-4702 or email her at sales@vroooom.com.

What is Social Media? | Social Media in a Nutshell

By | Internet Marketing, Social Media | One Comment
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What Is Social Media? | Social Media In A Nutshell

What Is Social Media?

The best way to answer the question “what is social media?” is to break it down into it’s component definitions. Let’s take a loot at what social media is, as well as some examples, and good practices to consider when trying to utilize it in your business or brand.

The Breakdown: Social Media Defined

Media is defined as an instrument, tool, or platform that relays communication and information. Some basic examples would be the newspaper, TV, the internet or a radio.

The word “Social” is simply defined as connecting and interacting with people through activities or events. The word “interacting” is key to defining social media.

Now we can look at the big picture. Social media in its simplest form, is implementing media via platforms that promote community interaction… or communities of people. This allows for media to be easily spread throughout a particular group, website, organization or geographical location through the people involved in that community. Social media is also a great way to create brand awareness, and spread your company’s logo design around the web… making the presence of your business known.

Social media done correctly can lead to what is known as viral marketing.

Viral marketing is a term that describes the distribution and growth of a particular piece of media (like a video) that spreads organically by the community sharing it with others. This can be done in person, through websites like Facebook, on blogs, text messaging, videos and more!

In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information, while also allowing you to interact with other people inside of that community. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Netflix recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. You talking back to the TV, or writing comments on your printed newspaper, have no affect on the information, and there is no avenue that allows other people to see your shared ideas.

Social media, on the other hand, is a two-way street that gives you the ability to communicate on several levels.

Using Social Media For Your Business

So now that we have answered what social media is, let’s take a look at a few different types of social media platforms. Social media can be

used to run a successful social marketing campaign for your business. Facebook and YouTube are the number one social media sites right now, and both are showing proven trends in regards to how they are used for businesses and organizations of all sizes. If you don’t have a Facebook fan page setup for your business yet… it is time to jump on the bandwagon.

With Facebook being a free site to join, and having a network of nearly 600 million users, it’s sort of a no-brainer as to why your business should have a Facebook fan page. Currently, there is no easier way to spread the word about your business than to do so using Facebook. Facebook is a defining tool in the social media world, and it allows users to easy “like” your business, which then opens the opportunity for their friends to “like” it, and there friends, and so on.

Are you starting to see how this good be a good thing?

On your end, you can use Facebook to announce specials, announce news updates about your company, promote events, and more. You can also build a semi-personal relationship with your fans, guests and customers through this social media outlet.

YouTube is another great social media tool. You can create your own commercials, preview your products and services, or even make a funny video that may end up getting a lot of attention. Copy and paste the link to send to friends, or embed the video on your website and Facebook wall for even more attention. Using social video has never been easier, and YouTube is leading the way in the world of viral video.

There are literally hundreds of other social media sites, and we don’t have time to discuss them all here, but this should get you pointed in the right direction. It should also equip you with a little bit of knowledge that you can present to your website development team.

If you are looking for a social media marketing company to handle all of your social media and social marketing, then contact VRoooom Web today to get started!