What Is Social Media?
The best way to answer the question “what is social media?” is to break it down into it’s component definitions. Let’s take a loot at what social media is, as well as some examples, and good practices to consider when trying to utilize it in your business or brand.
The Breakdown: Social Media Defined
Media is defined as an instrument, tool, or platform that relays communication and information. Some basic examples would be the newspaper, TV, the internet or a radio.
The word “Social” is simply defined as connecting and interacting with people through activities or events. The word “interacting” is key to defining social media.
Now we can look at the big picture. Social media in its simplest form, is implementing media via platforms that promote community interaction… or communities of people. This allows for media to be easily spread throughout a particular group, website, organization or geographical location through the people involved in that community. Social media is also a great way to create brand awareness, and spread your company’s logo design around the web… making the presence of your business known.
Social media done correctly can lead to what is known as viral marketing.
Viral marketing is a term that describes the distribution and growth of a particular piece of media (like a video) that spreads organically by the community sharing it with others. This can be done in person, through websites like Facebook, on blogs, text messaging, videos and more!
In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information, while also allowing you to interact with other people inside of that community. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Netflix recommending movies to you based on the ratings of other people with similar interests.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. You talking back to the TV, or writing comments on your printed newspaper, have no affect on the information, and there is no avenue that allows other people to see your shared ideas.
Social media, on the other hand, is a two-way street that gives you the ability to communicate on several levels.
Using Social Media For Your Business
So now that we have answered what social media is, let’s take a look at a few different types of social media platforms. Social media can be
used to run a successful social marketing campaign for your business. Facebook and YouTube are the number one social media sites right now, and both are showing proven trends in regards to how they are used for businesses and organizations of all sizes. If you don’t have a Facebook fan page setup for your business yet… it is time to jump on the bandwagon.
With Facebook being a free site to join, and having a network of nearly 600 million users, it’s sort of a no-brainer as to why your business should have a Facebook fan page. Currently, there is no easier way to spread the word about your business than to do so using Facebook. Facebook is a defining tool in the social media world, and it allows users to easy “like” your business, which then opens the opportunity for their friends to “like” it, and there friends, and so on.
Are you starting to see how this good be a good thing?
On your end, you can use Facebook to announce specials, announce news updates about your company, promote events, and more. You can also build a semi-personal relationship with your fans, guests and customers through this social media outlet.
YouTube is another great social media tool. You can create your own commercials, preview your products and services, or even make a funny video that may end up getting a lot of attention. Copy and paste the link to send to friends, or embed the video on your website and Facebook wall for even more attention. Using social video has never been easier, and YouTube is leading the way in the world of viral video.
There are literally hundreds of other social media sites, and we don’t have time to discuss them all here, but this should get you pointed in the right direction. It should also equip you with a little bit of knowledge that you can present to your website development team.
If you are looking for a social media marketing company to handle all of your social media and social marketing, then contact VRoooom Web today to get started!