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AT&T Competes in the Social Coupon Market

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AT&T Competes in Coupon Market

There is now another player in the list of Groupon competitors: AT&T. The communications company recently announced it would start marketing daily deals via email and eventually to cell phones via text messages. On Monday, AT&T started pre-registering companies in major cities such as Atlanta, Dallas-Fort Worth, and Los Angeles via it’s yp.com site. AT&T is putting $10 towards the first Deal of the Day for companies that sign up through May 22.

Spokeswoman for AT&T, Dawn Benton, says the move is a natural one for AT&T. “Our Yellow Pages is a trusted brands that millions already turn to,” Benton said.

In the past few weeks, Facebook and Google both have also started making their way into the coupon market by offering similar services on their sites. Groupon already turned down a $6 billion offer from Google in December of 2010, which suggests there may still be a lot of money to be made in this industry.

While it’s interesting to see all these companies competing, it’s a great thing for consumers. We get the advantages of having multiple sites offering us multiple daily coupons.