PART 2: How to Increase User Participation on Your Blog
In our last post we looked at some simple ways to increase participation and traffic on your blog. In this post, we will look at some more simple ways. Together, both posts combined can significantly improve traffic if done right. Content plays a big part of attracting and keeping visitors to your site, so let’s look at some ways we can improve the quality of the content you write.
Evaluate Content within Your Posts
Make sure the posts you write are compelling and full of original content that is worthy of people’s attention. Your job should be to write content that makes the user want to share it with other people. If the posts you write now aren’t doing this, trying writing about other topics. Try differentiating yourself from all the other bloggers in your industry and write about things they don’t write about. If you’ve had success with some posts and not others, go back and read the successful posts to see what you did differently.
It may be hard to read your own writing and see what you need to see in order to make these changes. Try asking a friend or family member what they think, what they would change, and what they don’t like. Don’t take all their advice, but utilize the things you think may work.
Become a Guest Poster for Other Blogs in your Industry
This is without a doubt one of the easiest and quickest ways to promote new blogs. Find other bloggers in your industry and ask them if you can guest post on their blog once a week or perhaps even a couple times a month. It’s a win – win situation: they receive new, fresh content and you draw people’s attention to your blog and writing. Many blog owners will be open to this, especially for the new content they will be receiving. Make sure the quality of content you send in is top notch though, as it will increase the chances of your content being posted on their blog. Other benefits to this include possibly getting a link from their blog to yours, a higher recognition of your name in your industry, growing your writing skills, and the ability to network with other blog owners and people in the industry.
You probably won’t receive substantial amounts of traffic from single guest blog posts here and their, but if you have a constant stream of postings to multiple other blogs, it will add up over time. Any links you receive to your blog from others will help with any Search Engine Optimization efforts you may be doing to your site, and networking within the industry is a huge plus.
Try asking a couple of authors in the industry if they would be comfortable with letting you guest post. If you don’t see any guest posts on their blog already, simply ask them. They may have never had the thought occur and might be completely comfortable with the idea.
Utilize Social Media Websites
A single post on the right social media site at the right time can generate thousands of visits to your site over the course of just a few days. Another added benefit is backlinks you will receive to your site from other bloggers picking up the link from the site. There are tons and tons of social media sites to submit to, and you can probably find industry specific sites depending on what industry you write about. Major sites such as Digg, Reddit, and Stumble Upon are harder to have success with, but the success gained from those sites will be greater than the niche sites.
Sites such as Twitter and Facebook are also great sites to share your content on. Create a Facebook fan page and start gaining fans for you blog. Always remember to share your newest post with your Facebook and twitter followers, the retweets and shares come in handy.
New users of these sites may find it hard to receive votes for the content on these sites, even when their content is of high quality. Using these sites are much easier when you already have traffic to the blog or if you already have networked extensively on the social media site. Keep constantly submitting original, unique, and compelling content though and eventually you will have success.
You may be able to contact other bloggers or people in the industry, and ‘trade’ votes with each other. When you submit and articles, they vote for yours, and vice-versa. If you have a niche site, it may only take a couple of these trades to have your content trending on whichever site you choose.