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Category Archives: Website Design

Digital Marketing Experts Launch A New Site For International Corporation

By | Vroooom, Technology News, Website Design | No Comments

COLUMBUS, Ga. – Nov. 28, 2018 – PRLog — Vroooom Web Marketing (www.vroooom.com) has just completed a website redesign for MoistTech Corp., a multi-national manufacturer of Near-Infrared (NIR) moisture measurement technology. With its headquarters in Sarasota, Florida, MoistTech has quickly become the world leader in Moisture Measurement, servicing the areas of South America, Africa, Europe, Australia, and Southeast Asia.

As a multi-national company, MoistTech needed a professional, updated website that would direct its users effectively through its 600 pages, while also offering an enjoyable experience. Searching for someone who could meet (and exceed) expectations, MoistTech chose Vroooom to redesign their company website. Vroooom was selected over 16 other web marketing companies considered. Why Vroooom? MoistTech required an agency who could keep up with their growth, while maintaining a positive experience for all. Ultimately, Vroooom was tasked with creating a website that would have well-formatted content, easy navigation, and effective search engine optimization.

“Vroooom came highly recommended for the MoistTech redesign project and we couldn’t be happier. From the initial plan and working the fine details, to the finishing project stages, Vroooom has been there to answer all of our questions, provide top quality service, and, best of all, their vendor-partner relationship is phenomenal. Vroooom made excellent business decisions in our best interest!” -Sarah Hammond, MoistTech Corp.

The new website design for MoistTech features a more user-friendly interface with mobile compatibility, easy to find content, contrasting and engaging color schemes, and overall increased functionality. Why choose Vroooom? We believe our work speaks for itself – we’re a small business with big capabilities.

Visit the newly redesigned website for MoistTech! http://www.MoistTech.com

Founded in 1999, Vroooom Web Marketing was a family start-up of three members, with expertise in various technology and marketing areas. The future of Vroooom seemed promising, but the rise of success Vroooom would gain by helping companies accomplish their goals was unforeseeable. Starting with just a few local clients 19 years ago, Vroooom has now grown into a full-service Website Design, Website Development, SEO Internet Marketing and Website Hosting Company, serving many businesses internationally. For more information, visit http://www.Vroooom.com (http://www.vroooom.com).

Contact
Angela Wagenti, President/owner
Vroooom Web Marketing
angela@vroooom.com
(706) 576-4702

Tips about Web Page Design

By | Vroooom, Website Design | No Comments

Web page design is a very important aspects of launching your new website. Web page design helps to promote your brand, should reflect how people see your business, and should convert people into customers. Your web page design should look clean, be professional, be user-friendly, and reflect you! Here are some tips when deciding what your web page design include:

1. What colors do you use to promote your business? Do you have a logo? When you need a website designed for you, you should know the colors you would like to use. If you already have a logo, you may want to include these colors in your site. Having more than one color is a good start but having too many colors can be a bit much. If you can’t decide what colors go well together, your web designer should be able to guide you.
2. Pictures and content. Pictures and content are a crucial part of your web page design. It is always good if you have that ready to give to the designer when you attend your design meeting. Pictures make the website along with other things. You want customers to be able to connect with your photo’s. Photo’s of your team may help users feel as if they know you. Also colorful photos catch viewers attention.
3. Know your customers. Are you customer visiting your site to purchase something? What are they looking for when they visit your site? These are questions to ask yourself. If you are selling a product you web design will include pages for this and the layout is important.
4. How do I want to project my image to others? If your business is on the more serious side, you may want to use darker colors and a clean, professional business layout. If you want your business to be perceived as fun, you may want to use lighter, brighter colors.
5. The general layout of the website that you would like. Do you want to sell and product through your site? Do you just want to advertise your services? If you just want to advertise your services, you need a layout that provides ease of use for the customers your site attracts. All websites should be user friendly but if you do not need an e commerce site, the layout will generally be a bit more simple. It’s always good to pick out a few sites you like so you can give the web designer a feel of what you prefer when it comes to your site.

These tips should help with some decisions making when it comes to web page design. If in need of a site, contact Vroooom today!

Why Web Design is Important to your Brand

By | Website Design | No Comments

So you have decided you need a website for your business. You know nothing about web design or coding and you don’t know where to start. Well, for starters- you want to do your research. You want to make sure the company you hire to create your website is very knowledgeable. Next, you want to make sure the company is affordable and fits within your budget. At Vroooom, we guarantee you that we are experts in the field and we will offer you an affordable price. When it comes to your web design, we know how important it is to have a clean professional look because ultimately, it is an extension of your brand and this is how customers will see your company. So you may be asking- why is web design so important? Here are a few reason why.

1. A good looking website design will increase customer conversions. This means that when consumers are viewing your site, they are more likely to be converted into customers. The way your company is presented online, speaks volumes.

2. A professional web design will strengthen your brand. It’s true! The more professional your site looks, the more people will be able to identify your brand. If your website looks unprofessional, it may drive customers away.

3. A nice web design is important because it looks good but it should also function properly. You can have unreliable company design a beautiful website for you but do the navigation buttons work properly? Are there broken links on your site? If so, you should think about taking your business elsewhere. We can offer you a beautiful design that functions the way it should!

Still curious about web design? Contact us today at 706-576-4702 and we can answer any question you have when it comes to web design. What are you waiting for?

Web Design For the Future

By | Vroooom, Website Design | No Comments

Answering the question of “What will web design be like in 100 years?” is extremely difficult, as we are still in the middle of a huge technology boom. The internet has only been popular with most people for around 20 years, and there has been huge growth in the technology we use and the amount of people who use the internet hourly. We have only a little idea of what technology we are going to have in 20 years, let alone 100 years in the future. However, V Web Marketing is planning web design for the future.

The biggest question is what type of computers we are going to have in the future. We think there are going to more touch screens in use, so more website will need to become touch friendly. There is also the option of thing like Google Glass taking over the market. We believe if this happens, we are going to see simpler website designs that can read hand or eye motion to access other pages. We think the most likely thing that is going to drive web design in the future is the mobile market. This belief comes from Asian countries where people use their phones more than normal computers. A web designer has to take into account of how their website will look for the mobile user, more and more. Smart phones don’t seem like they are going to leave us any time in the future.

We could all see the death of computers as a whole. Biotech may become a reality in 20 to 50 years, depending on how the market takes the new technology. The crazy thing about this is that we would have a network of humans, instead of a network of computers. This would mean the end of web design as a whole, as we could just think up an image and send it.

Artificial intelligence web design could also become the norm. There is already a website builder that uses this technology called The Grid. The Gird removes the human aspect of the process of web design, and the coding errors that humans make. We are not sure if we would like a computer to decide what our website should look like every time a client added new content. We are also sure there are people out there that would still design their own web sites.

While the future of technology is unclear, one thing is for sure; web design needs to be able to work with any new technologies that come around the corner. We can make a lot of guesses about what may happen in 100 years with technology and web design; however, with the technology boom still happening, it is hard to know what is going to happen in the next 20 years, or even in our lifetimes. I think the most important thing to do is to work with the technology we have right now or what is about to be released, and be ready to change to meet the users’ needs as the changes with new technology occur.

Vroooom And Mobile Web Design

By | Georgia Website Design, Mobile Websites, Web Development, Website Design | No Comments

Mobile Web Design: Changes For the Future

The Internet is changing. While web development is still primarily focused on creating sites that work well for desktop and notebook paradigms, mobile devices such as smart phones and tablets are taking over. It is a trend that show no signs of slowing, and there are more smart devices being sold today than desktops and notebooks. The adoption of smart devices is a trend that is here to stay.Business have to begin focusing more into mobile web design.

The demands of mobile development differ starkly from development for desktop and notebook browsers. With smaller screens and touch-based interfaces, users interact with websites in a profoundly different way. Complex interfaces and excessive text renders web sites cumbersome and, in some cases, completely unusable. Smalls tweaks will not fix the problem; fundamental redesign is necessary. Today, web development often requires two different websites.

Ignoring the mobile web design market is not just a wasted opportunity. Potential customers are not always supplementing their web browsing with these new devices; oftentimes, they are replacing their desktops or notebooks. Concurrent with this increase in smart device users is a decline in the number of people browsing from a desktop or notebook browser. Simply put, ignoring smart devices will cost a company customers.

Having a well-designed, smart device-friendly website will attract customers and send the message that your business cares about their satisfaction. After visiting several competitors’ sites and leaving due to poor design, you future customers will be pleased that you have taken the effort to prioritize you accessibility. A mobile-friendly website shows professionalism and attentiveness. Mobile-friendly websites show that you are proactive.

Vroooom offers cutting-edge website design for the changing marketplace. By focusing on that which makes for a good mobile web design site, Vroooom can create a site that will impress your potential customers and encourage them to stay and look around. Length of stay on a website correlates with the likelihood that they will make a purchase or stop by your store.

And Vroooom offers techniques to integrate your site with social media platforms such as Facebook. With the consumer-based demand for new ways of connecting with businesses, maintaining and driving traffic to your Facebook page will lead to new customers in a way than traditional advertising cannot replicate.

HTML5 & CSS3: The Evolution of Web Design

By | Web Development, Website Design, Website Tips | 2 Comments

The Evolution of CSS3 & HTML5

There is an almost constant evolution occurring in the world of web design and web development. If you take a look at where web design has come from in the last decade, it’s nothing short of amazing, and the recent announcement of CSS3 and HTML5… things just keep getting better.

Before CSS3 and HTML5 There Was…

Before CSS was really developed, you really only had three options when it came down to the design of your website.

Option 1: Design it in pure HTML
This option was good for loading time and search engines, but terrible on the eyes. Most people resorted to the gaudy effects of scrolling marquee text, terrible page layouts, and no visual balance to break up the page design.

Option 2: HTML With CSS and Images
This option was better, and it allowed for far better visual features, but there were still too many visual aspects that required the use of images. Some of the features even included text – if it was outside of standard web fonts, and before you could reference fonts placed on your server. You also had to resort to using images for anything using a rounded corner, gradient, or special image effects.

Option 3: Flash, Java, and Moving GIFs
Ever landed on a web page that nearly gave you a seizure because of all of the flashing text and moving GIF images? Nothing will make someone click the red X faster than that.

If you wanted to make something more on your website, you were basically left to using flash, Java, or moving GIFs. All of which have “side-effects” of use.

You can create some awesome animation and movement effects using Adobe Flash, but it’s problems outweigh its benefits. Flash loads slow, it’s unreliable, and it is almost non-existent to search engines (especially when used alone). On top of that, you have to hope that the user has the most recent version of Flash installed on their computer, and isn’t using dial-up (or even some DSL connections), that will greatly increase the time it takes to load the Flash. Lastly… Flash is not compatible with every mobile device, like the iPhone.

Java has some great features, but you still risk people not having Java installed or enabled on their computer. This means that a lot of your cool features and design elements may go unused, or become dysfunctional to the user.

CSS5 and HTML5 Save The Day!

New Features of CSS3

CSS3 is vastly improving the way we present information on websites by simply making elements prettier to look at. Although it currently isn’t supported by all browsers yet, the newest major browsers have support for CSS3. In this section we are going to take a look at some of the new features for CSS3 and what you can use them for on your website.

Rounded Corners with Border Radius

This new feature allows you to create rounded borders for those divs with sharp corners without having to usd images with rounded corners. This feature is currently support in the Firefox, Chrome, Safari, and Internet Explorer 9 Beta browsers.

Example:

#div {
border: solid 1px black;
-moz-border-radius: 5px;
border-radius: 5px;
}

Border Images

Instead of using a regular old CSS border, the new CSS3 allows you to upload an image and use it for a more attractive border style.

Multiple Backgrounds

Earlier versions of CSS did not allow you to have multiple backgrounds for a single element on a page. CSS3 changes this and allows a single element to have multiple backgrounds.

Opacity

Before CSS3, you would have to use an image or a css filter to get opacity on an element. Now, it’s as simple as one line of code to change an element’s opacity.

Example:

#div{
opacity: 0.5;
}

Color Options

Instead of using hex codes and have to remember specific codes for specific colors, you can now choose the amount of Red, Green, and Blue in a single element.

Greater Support for Fonts

You can now upload a font file to your server, link to the file from within the CSS file using @font-face, and create a family for it so you can use it within any element on your page.

Text Shadows

This allows you to add a drop shadow for texts on the webpage, giving elements a much more professional look that couldn’t be done before without using images.

Example:

#div p {
text-shadow: 0px 2px 2px rgba(0,0,0,.2);
}

Resizing Elements

This gives users on your page the option to resize an element on a page.

Example:

#div {
resize:both;
}

New Features and Elements of HTML 5

HTML 5 brings a lot of new features to the table, and some browsers already have limited support for some of these new features.

New Doctype and Charset

Possibly the best thing about HTML 5 is how easy to implement it is. It’s as simple as stating the HTML 5 doctype, which follows below:

<!doctype html></code>

This works with just two simple words because HTML 5 is no longer part of SGML (Standard Generalized Markup Language), and is now a markup language all on its own. The character set for HTML 5 is very simple as well. It uses UTF-8 and the way you define it is:

<meta charset=”UTF-8″>

New Structure

HTML 5 now recognizes that a website will have a structure, similar to how XML documents or even books are structured. A website will generally have pages that all have a header, navigation, the body (content), sidebars, and a footer. There are also a few other structure elements this new feature accounts for, as seen below.

  • <section> – defines page sections
  • <header> – defines the pages header
  • <footer> defines the pages footer
  • <nav> – defines the pages navigation
  • <article> – defines an article or primary content on a page
  • <aside> – defines extra content on a page (IE, a sidebar)
  • <figure> – defines an image that annotates an article

HTML 5 Inline Elements

These inline elements are used to define some basic concepts, and keep them neat looking and properly marked up. Most of these deal with the time or date.

  • <mark> – indicates content that is marked in some fashion
  • <time> – indicates content that is a time or date
  • <meter> – indicates content that is a fraction of a known range
  • <progress> – indicated the progress of completion for a task

Dynamic Pages Support

HTML 5 was developed with web application developers in mind, and helps them tremendously to more easily create dynamic HTML pages.

  • Context menus – HTML 5 supports the creation and use of context menus
  • href is not required on a tag anymore, allowing you to use the a tag with scripts in applications without requiring you to send the anchor anywhere.
  • async attribute – when this is added to a script tag, it tells the browser to load the script in question asynchronously so it doesn’t slow down the loading and display of the other items on the page.
  • <details> – provides details about an element (similar to a tooltip)
  • <datagrid> – use this to easily create a table that pulls information from a database or other dynamic source
  • <menu> – this allows you to create a menu system
  • <command> – defines the action that should happen when a dynamic element is activated

HTML 5 New Form Types

The old standard form types are still supported, but HTML 5 adds a few more to make forms look more professional. These new form types are:

  • datetime
  • datetime-local
  • date
  • month
  • week
  • time
  • number
  • range
  • email
  • url

New HTML 5 Elements

There are few elements and tags that are completely new in HTML, giving HTML a whole new level of dynamics that wasn’t available before.

  • <canvas> – this element gives you a JavaScript drawing space on the page. This allows you to add graphs or images to tool tips, or to just create dynamic, built on the fly, graphs on your pages.
  • <video> – adds a video to your page
  • <audio> – adds sound to your page

Elements Removed from HTML 5

There are some elements that HTML 5 is no longer supporting that were in earlier HTML versions. Most of them are already no longer used, which doesn’t make them being removed very surprising, but some of them seem a little too useful to just remove, such as the underline tag. These styling tags that are being removed are most likely due to CSS now mainly being used to style fonts on pages. The following will no longer be support in HTML 5:

  • acronym
  • applet
  • basefont
  • big
  • center
  • dir
  • font
  • frame
  • frameset
  • isindex
  • noframes
  • noscript
  • s
  • strike
  • tt
  • u

Router.com Website Launch

By | New Website Launch, Website Design | No Comments

Do you love your router? Do you hate it? Head over to Router.com and let us know!

After sitting parked for several months, the owners of Router.com decided to turn their powerhouse domain into an information portal to be reckoned with. They turned to Vroooom Web for the design of their website, the SEO, and the ongoing maintenance and management. Router.com is now on its way to become the most trusted source of information regarding routers and router technology on the web. You can search reviews, learn about the history of routers, search brands, and you even have the ability to speak your mind about a particular router.

Google Analytics: Introduction

By | Business Tips, Google Analytics Series, Internet Marketing, Marketing Tips, Website Design, Website Tips | No Comments

google-analytics-introduction

What is Google Analytics?

Google Analytics is a free website tracking tool that can be installed on your website simply by creating a Google account and signing up for Google Analytics. The Google Analytics tool allows you to track virtually every important element and action that occurs on your website including visitors to your website, what pages have been viewed, how long a visitor stayed on that page, what keywords they types in, what search engine they used, what browser they use, what country they’re from, what state they’re from, what city they’re from, what page they landed on and MUCH MORE!

The data is almost endless, and there are very few questions that can’t be answered by analyzing your data from Google Analytics.

Do I Need Google Analytics?

If you don’t currently have Google Analytics installed on your website (or some form of website analytics), then you need to either hire an internet marketing company, fire your current one, or learn how to install and manage it yourself. One of the most beneficial reasons why internet marketing is so powerful and successful is due to the ability to precisely track it’s effectiveness using Google Analytics.

If you’re new to Google Analytics and are not sure exactly what everything means in the dashboard, how to understand it, or what the data means, then this series is just what you need. We’ll be discussing how to install it, how to use it, what everything means, and how to utilize the data to improve your website.

4 Signs You Should Redesign Your Website

By | Website Design | No Comments

The word redesign seems to scare a lot of people. Depending on the size of your business, it could mean a seemingly endless amount of reviews and revisions that may have to be cleared through a board of directors. Even though redesigns can sometimes be a stressful thing to go through, they are a necessary part of any website’s life cycle. Facebook has even just finished remodeling their profile pages to the new Timeline look. If a major website like Facebook redesigns features every so often, don’t you think your business should too? Let’s discuss a few things that are good indications that it’s time to have a website redesign.

Website Metrics are Suffering

The biggest sign that you should redesign your website is when you notice your stats and metrics start to go down. Keep in mind that there could be other reasons for this happening (seasonal items, product being old, etc) but once these reasons are eliminated, a downward trend in visitors, sales, conversions, and engagement in general can definitely mean your websites design has worn off. You can have the best internet marketing plan in the world, but if your website itself is causing problems, it won’t matter.

The best way to solve this problem is to figure out where exactly your design is causing visitors to rethink their decision. This can be down a number of ways, for example you could install click tracking on your website to determine where users click away from the site at. Keep in mind this problem isn’t always solved by a complete redesign, but could be solved by redesign the certain elements throwing your visitors off.

Your Customers Tell You Its Time

While it’s always possible to use your website metrics to determine if there is a problem, one of the best and easiest ways to find a problem is usability testing. Speaking with your customers directly creates trust and gives you a clear idea of exactly what they’re thinking. Ask people what they think of certain elements or a design in general, and if you notice a pattern of people commenting on the same thing, chances are the majority of your users will feel the same way. You may even correlate these thoughts to your metrics to determine exactly what is going on.

Communicating with your customers will let you know exactly what needs to be redesign on your website, and how much to tinker with the design. In some cases a full-fledged redesign may be the best course of action. A customer will usually pickup on one or two certain elements in the design and comment on those. Listen to what they say; it could save you a load of headaches down the road. In most cases, they won’t be critiquing the whole website, but if you notice the feedback is broad and varies, then perhaps redesigning the whole user experience would be the best course of action.

It Just Looks Antique

A company’s website will directly reflect your customer’s reflection on your company as a whole. Design practices and aesthetics constantly evolve, from month to month and from year to year. You website may have had the best design around when it was launched, but since then there have been new patterns that emerged making your website behind the times. How is it possible to tell if this is the case? A great way is to look at what your competitors are doing, and if they have redesigned recently. Pay attention to the latest companies in your industry, and what the websites look like. Pay extra close attention to the companies you know for a fact are performing well. Even if your website is better and the most recently updated out of these, in some cases a redesign still couldn’t hurt. Some industries as a whole are outdated and behind the times, but that doesn’t mean your business has to reflect that.

You can even ask your employees how they feel. Often times visiting your own companies website every day will boost the feeling that it’s old and worn out. If your employees feel the same, then a redesign may be of great help to you. If this is the case, but your conversions and metrics haven’t been decreasing, then considering just doing a ‘facelift’ of your website and changing the way it displays, but not the core elements of the way it works.

An Aging Website Design

If none of the other factors above apply to you, consider this: the shelf life of an aesthetic design in today’s online world lasts between 1-2 years. If it has been longer than 2 years since you last redesigned your website, you should probably consider redesigning it. It will refresh the experience for your loyal visitors and customers, as well as breathe fresh life into your brand. Your employees, customers, and user base will all enjoy the new experience a website redesign brings.

Free Mobile Website Included With All New Website Design Projects

By | Georgia Website Design, Mobile Websites, Web Development, Website Design, Website Design Company | No Comments

slide-free-mobile-website-special

Free Mobile Website Included With All New Website Design Projects

The importance of having a mobile website design is critical to the marketing efforts for your business. In order to make life easier, we’re offering free mobile websites included with all new web design projects. If your website is designed correctly, then most smart phones will be able to view it even if it was not designed specifically for smart phones or other mobile devices such as tablets and Apple’s iPad.

However, it is important to note that for best optimization, loading times, user experience, and functionality, you should also have a mobile version of your company website. This allows for swift navigation geared towards touch screens, sliding page functionality, and ease of use.

Mobile websites use limited images, and provide the user with only the essentials from your main website. Most people searching from a smart phone or mobile device want a website that is extremely easy to navigate. This is where our expertise comes in.

Claim Your Free Mobile Website Today!

To take advantage of our gift to you, simply click here to request a quote, or call us at 706.576.4702.