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Category Archives: Web Development

How SEO Marketing Can Help Your Business

By | Blogging Tips, Search Engine Optimization, Web Development, Website Tools | No Comments

Getting Up To Speed with SEO Marketing

In today’s internet savvy society, SEO marketing is radically changing the way businesses can reach customers. SEO marketing can improve a company’s internet presence tremendously and we at Vroooom Web feel nothing is more important in the current market.

The goal of SEO marketing is increase traffic to a company’s website to the company’s target audience. This is done by increasing the chance that the company we represent is found easily on search engines.

The goal is to provide users searching for keywords or phrases to be directed to the company we represent. Relevant key words and phrases are chosen after thorough analytical research in order to ascertain the correct target audience.

This increased web presence can only help to maximize total sales and allow the company to reach more markets. By allowing Vroooom to handle the marketing side of the business, this takes the burden off of our clients and allows them to focus their energy in other areas such as production.

Another important reason to get in on the SEO marketing game is simple: competition. The most successful companies know the best way to stay ahead of the competition is look toward the future and new trends. As more and companies begin to utilize this process, the companies that do not will begin to be pushed into internet obscurity.

Another reason to invest in the process is due to the ever growing use of the internet. Internet use continues to grow with the creation of smartphones, tablets, and other portable internet devices. Online shopping has also become a massive industry due to convenience and the ability to compare prices. A company without a proper online presence is missing out on a huge market that could potentially bolster sales.

Contact Vroooom Web today and let us help your company become something more.

Vroooom And Mobile Web Design

By | Georgia Website Design, Mobile Websites, Web Development, Website Design | No Comments

Mobile Web Design: Changes For the Future

The Internet is changing. While web development is still primarily focused on creating sites that work well for desktop and notebook paradigms, mobile devices such as smart phones and tablets are taking over. It is a trend that show no signs of slowing, and there are more smart devices being sold today than desktops and notebooks. The adoption of smart devices is a trend that is here to stay.Business have to begin focusing more into mobile web design.

The demands of mobile development differ starkly from development for desktop and notebook browsers. With smaller screens and touch-based interfaces, users interact with websites in a profoundly different way. Complex interfaces and excessive text renders web sites cumbersome and, in some cases, completely unusable. Smalls tweaks will not fix the problem; fundamental redesign is necessary. Today, web development often requires two different websites.

Ignoring the mobile web design market is not just a wasted opportunity. Potential customers are not always supplementing their web browsing with these new devices; oftentimes, they are replacing their desktops or notebooks. Concurrent with this increase in smart device users is a decline in the number of people browsing from a desktop or notebook browser. Simply put, ignoring smart devices will cost a company customers.

Having a well-designed, smart device-friendly website will attract customers and send the message that your business cares about their satisfaction. After visiting several competitors’ sites and leaving due to poor design, you future customers will be pleased that you have taken the effort to prioritize you accessibility. A mobile-friendly website shows professionalism and attentiveness. Mobile-friendly websites show that you are proactive.

Vroooom offers cutting-edge website design for the changing marketplace. By focusing on that which makes for a good mobile web design site, Vroooom can create a site that will impress your potential customers and encourage them to stay and look around. Length of stay on a website correlates with the likelihood that they will make a purchase or stop by your store.

And Vroooom offers techniques to integrate your site with social media platforms such as Facebook. With the consumer-based demand for new ways of connecting with businesses, maintaining and driving traffic to your Facebook page will lead to new customers in a way than traditional advertising cannot replicate.

HTML5 & CSS3: The Evolution of Web Design

By | Web Development, Website Design, Website Tips | 2 Comments

The Evolution of CSS3 & HTML5

There is an almost constant evolution occurring in the world of web design and web development. If you take a look at where web design has come from in the last decade, it’s nothing short of amazing, and the recent announcement of CSS3 and HTML5… things just keep getting better.

Before CSS3 and HTML5 There Was…

Before CSS was really developed, you really only had three options when it came down to the design of your website.

Option 1: Design it in pure HTML
This option was good for loading time and search engines, but terrible on the eyes. Most people resorted to the gaudy effects of scrolling marquee text, terrible page layouts, and no visual balance to break up the page design.

Option 2: HTML With CSS and Images
This option was better, and it allowed for far better visual features, but there were still too many visual aspects that required the use of images. Some of the features even included text – if it was outside of standard web fonts, and before you could reference fonts placed on your server. You also had to resort to using images for anything using a rounded corner, gradient, or special image effects.

Option 3: Flash, Java, and Moving GIFs
Ever landed on a web page that nearly gave you a seizure because of all of the flashing text and moving GIF images? Nothing will make someone click the red X faster than that.

If you wanted to make something more on your website, you were basically left to using flash, Java, or moving GIFs. All of which have “side-effects” of use.

You can create some awesome animation and movement effects using Adobe Flash, but it’s problems outweigh its benefits. Flash loads slow, it’s unreliable, and it is almost non-existent to search engines (especially when used alone). On top of that, you have to hope that the user has the most recent version of Flash installed on their computer, and isn’t using dial-up (or even some DSL connections), that will greatly increase the time it takes to load the Flash. Lastly… Flash is not compatible with every mobile device, like the iPhone.

Java has some great features, but you still risk people not having Java installed or enabled on their computer. This means that a lot of your cool features and design elements may go unused, or become dysfunctional to the user.

CSS5 and HTML5 Save The Day!

New Features of CSS3

CSS3 is vastly improving the way we present information on websites by simply making elements prettier to look at. Although it currently isn’t supported by all browsers yet, the newest major browsers have support for CSS3. In this section we are going to take a look at some of the new features for CSS3 and what you can use them for on your website.

Rounded Corners with Border Radius

This new feature allows you to create rounded borders for those divs with sharp corners without having to usd images with rounded corners. This feature is currently support in the Firefox, Chrome, Safari, and Internet Explorer 9 Beta browsers.

Example:

#div {
border: solid 1px black;
-moz-border-radius: 5px;
border-radius: 5px;
}

Border Images

Instead of using a regular old CSS border, the new CSS3 allows you to upload an image and use it for a more attractive border style.

Multiple Backgrounds

Earlier versions of CSS did not allow you to have multiple backgrounds for a single element on a page. CSS3 changes this and allows a single element to have multiple backgrounds.

Opacity

Before CSS3, you would have to use an image or a css filter to get opacity on an element. Now, it’s as simple as one line of code to change an element’s opacity.

Example:

#div{
opacity: 0.5;
}

Color Options

Instead of using hex codes and have to remember specific codes for specific colors, you can now choose the amount of Red, Green, and Blue in a single element.

Greater Support for Fonts

You can now upload a font file to your server, link to the file from within the CSS file using @font-face, and create a family for it so you can use it within any element on your page.

Text Shadows

This allows you to add a drop shadow for texts on the webpage, giving elements a much more professional look that couldn’t be done before without using images.

Example:

#div p {
text-shadow: 0px 2px 2px rgba(0,0,0,.2);
}

Resizing Elements

This gives users on your page the option to resize an element on a page.

Example:

#div {
resize:both;
}

New Features and Elements of HTML 5

HTML 5 brings a lot of new features to the table, and some browsers already have limited support for some of these new features.

New Doctype and Charset

Possibly the best thing about HTML 5 is how easy to implement it is. It’s as simple as stating the HTML 5 doctype, which follows below:

<!doctype html></code>

This works with just two simple words because HTML 5 is no longer part of SGML (Standard Generalized Markup Language), and is now a markup language all on its own. The character set for HTML 5 is very simple as well. It uses UTF-8 and the way you define it is:

<meta charset=”UTF-8″>

New Structure

HTML 5 now recognizes that a website will have a structure, similar to how XML documents or even books are structured. A website will generally have pages that all have a header, navigation, the body (content), sidebars, and a footer. There are also a few other structure elements this new feature accounts for, as seen below.

  • <section> – defines page sections
  • <header> – defines the pages header
  • <footer> defines the pages footer
  • <nav> – defines the pages navigation
  • <article> – defines an article or primary content on a page
  • <aside> – defines extra content on a page (IE, a sidebar)
  • <figure> – defines an image that annotates an article

HTML 5 Inline Elements

These inline elements are used to define some basic concepts, and keep them neat looking and properly marked up. Most of these deal with the time or date.

  • <mark> – indicates content that is marked in some fashion
  • <time> – indicates content that is a time or date
  • <meter> – indicates content that is a fraction of a known range
  • <progress> – indicated the progress of completion for a task

Dynamic Pages Support

HTML 5 was developed with web application developers in mind, and helps them tremendously to more easily create dynamic HTML pages.

  • Context menus – HTML 5 supports the creation and use of context menus
  • href is not required on a tag anymore, allowing you to use the a tag with scripts in applications without requiring you to send the anchor anywhere.
  • async attribute – when this is added to a script tag, it tells the browser to load the script in question asynchronously so it doesn’t slow down the loading and display of the other items on the page.
  • <details> – provides details about an element (similar to a tooltip)
  • <datagrid> – use this to easily create a table that pulls information from a database or other dynamic source
  • <menu> – this allows you to create a menu system
  • <command> – defines the action that should happen when a dynamic element is activated

HTML 5 New Form Types

The old standard form types are still supported, but HTML 5 adds a few more to make forms look more professional. These new form types are:

  • datetime
  • datetime-local
  • date
  • month
  • week
  • time
  • number
  • range
  • email
  • url

New HTML 5 Elements

There are few elements and tags that are completely new in HTML, giving HTML a whole new level of dynamics that wasn’t available before.

  • <canvas> – this element gives you a JavaScript drawing space on the page. This allows you to add graphs or images to tool tips, or to just create dynamic, built on the fly, graphs on your pages.
  • <video> – adds a video to your page
  • <audio> – adds sound to your page

Elements Removed from HTML 5

There are some elements that HTML 5 is no longer supporting that were in earlier HTML versions. Most of them are already no longer used, which doesn’t make them being removed very surprising, but some of them seem a little too useful to just remove, such as the underline tag. These styling tags that are being removed are most likely due to CSS now mainly being used to style fonts on pages. The following will no longer be support in HTML 5:

  • acronym
  • applet
  • basefont
  • big
  • center
  • dir
  • font
  • frame
  • frameset
  • isindex
  • noframes
  • noscript
  • s
  • strike
  • tt
  • u

Free Mobile Website Included With All New Website Design Projects

By | Georgia Website Design, Mobile Websites, Web Development, Website Design, Website Design Company | No Comments

slide-free-mobile-website-special

Free Mobile Website Included With All New Website Design Projects

The importance of having a mobile website design is critical to the marketing efforts for your business. In order to make life easier, we’re offering free mobile websites included with all new web design projects. If your website is designed correctly, then most smart phones will be able to view it even if it was not designed specifically for smart phones or other mobile devices such as tablets and Apple’s iPad.

However, it is important to note that for best optimization, loading times, user experience, and functionality, you should also have a mobile version of your company website. This allows for swift navigation geared towards touch screens, sliding page functionality, and ease of use.

Mobile websites use limited images, and provide the user with only the essentials from your main website. Most people searching from a smart phone or mobile device want a website that is extremely easy to navigate. This is where our expertise comes in.

Claim Your Free Mobile Website Today!

To take advantage of our gift to you, simply click here to request a quote, or call us at 706.576.4702.