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Category Archives: Marketing Tips

The Importance of SEO in Internet Marketing

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The term marketing usually implies promoting and selling of products and services. Similarly, Internet marketing means the promoting and selling of products and services on the web. Search engine optimization (SEO) and Internet marketing are almost similar to each other; in fact, SEO plays a very important role in online marketing. SEO is responsible for providing the websites with regular and also free Internet traffic. Search engine optimization helps in improving the ranking of the sites in search engines. At present, SEO has turned out to be a dominant form of online promoting and it is possible to make a significant profit from online business by using SEO in internet marketing.

SEO is, in fact, an online marketing strategy which considers what individuals search for and also how search engines function. In order to optimize a website, it is required to edit the site’s HTML code in such a way that the site’s relevance to particular keywords is enhanced and also obstacles to the indexing activities of the search engines are removed. SEO in marketing is performed through various ways such as image optimization, the creation of unique title meta tags, creating unique content while maintaining the required keyword density and also generating top quality inbound links. 

It is imperative that the website is highly optimized when we start to promote the site taking the help of online marketing. It not only creates a positive impact on the minds of the users, but also inspires them to visit more pages which results in business generation. If the online marketing is performed without taking the help of SEO, then the site will not be able to get proper search engine visibility. A site will get publicity if it is visible and this is a crucial factor that makes search engine optimization an integral part of online marketing. In order to do SEO effectively, you need to be patient and also do a deep market research, as well as, be capable of learning new things.

From these above facts, it is not difficult to say that SEO is very important for online marketing and is also the main key for attracting an increasing number of visitors at a very affordable cost.

How Search Engine Marketing Can Create More Traffic For Your Website

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Search Engine Marketing: Why Its Needed

The success of any business depends on its ability attract and keep customers. With the growing number of internet users, it is not a surprise that many entrepreneurs are embracing online marketing to the boost sale of their products and services. Since most internet users depend on search engines to locate products and services, business owners strive to ensure that their websites or sales pages get a high ranking in order to drive traffic.

There are basically two strategies employed by entrepreneurs to drive online traffic to their website:

  • Using a well articulated Site Engine Optimization (SEO) Strategy to increase your page rank for free organic traffic
  • Using Site Engine Marketing (SEM) to get paid traffic and generate targeted leads.

Due to the high level of competition and the sheer number of websites available, achieving a high ranking on a Search Engine Ranking Page (SERP) is not an easy feat. Even with a good SEO strategy, there is little guarantee that your website will get the needed exposure and traffic.
While it is important to pay attention to SEO, relying on it alone wouldn’t get the job done. In order to increase your website traffic, Your SEO strategy must be combined with a well implemented SEM plan.

As earlier mentioned, SEM involves paying for traffic and there are different strategies used in achieving this.
Foremost among these are

  • PPC (Pay per Click) advertising on platforms like Google: AdWords, Bing Ads and Yahoo: Search Ads where you bid for keywords relevant to your niche.
    Paid search advertising
  • CPC (Cost per Click) advertising
  • CPA (Cost per Action) advertising

Benefits of Search Engine Marketing

The goal of SEM is to direct traffic to the relevant section of your website that demands action or decision making from your visitors –a contact form, a sales page or video with a Call-to-Action etc. You are not only increasing traffic to your website, you are also eliciting action. The potential for conversion is therefore higher.
SEM strategies are easier to implement and do not require as much technical know-how as SEO.
SEM gives you better visibility on search engine results because you are given preferential listing on SERPs.

Organic traffic does not necessarily imply relevant or targeted traffic but with SEM, you have some level of control over the kind of leads you get because searches are more related to your line of business. The use of negative keywords in a PPC campaign, for example, increases your chances of getting targeted leads.

With SEM, it is easier to monitor the success of your campaign and review when necessary. Metrics used in measuring performance include click through rate (CTR) site engagement (newsletter subscriptions, downloads, completed contact forms etc) and conversions.

Google Analytics: Introduction

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What is Google Analytics?

Google Analytics is a free website tracking tool that can be installed on your website simply by creating a Google account and signing up for Google Analytics. The Google Analytics tool allows you to track virtually every important element and action that occurs on your website including visitors to your website, what pages have been viewed, how long a visitor stayed on that page, what keywords they types in, what search engine they used, what browser they use, what country they’re from, what state they’re from, what city they’re from, what page they landed on and MUCH MORE!

The data is almost endless, and there are very few questions that can’t be answered by analyzing your data from Google Analytics.

Do I Need Google Analytics?

If you don’t currently have Google Analytics installed on your website (or some form of website analytics), then you need to either hire an internet marketing company, fire your current one, or learn how to install and manage it yourself. One of the most beneficial reasons why internet marketing is so powerful and successful is due to the ability to precisely track it’s effectiveness using Google Analytics.

If you’re new to Google Analytics and are not sure exactly what everything means in the dashboard, how to understand it, or what the data means, then this series is just what you need. We’ll be discussing how to install it, how to use it, what everything means, and how to utilize the data to improve your website.

Top 10 Internet Marketing Essentials

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10. Change/Add content
One of the biggest failures of an effective website is not changing or adding content. Google needs to see a ‘live’ site; it shouldn’t appear abandoned or neglected. Most business owners work to get their site perfect, but this is a flawed logic.

9. Expand on your best service/product
You know what you do well or what sells the best, now determine out of your top three services or products which one is the most profitable: Welcome to your next website. Isolating and expanding on that one item will greatly increase your ranking and will position your company to be well known for it.

8. Tap your untapped customers
I’ve consulted so many business owners and they actually feel guilty asking a customer who’s ALREADY said yes once into asking them to say yes again! Or they have the attitude they sold them everything they can and they have ‘tapped them out’. This couldn’t be more wrong. You have two roads to explore on this topic: 1) Create/find a premium product/service that greatly exceeds your existing items, and 2) incentivize your clients to refer other clients. Social networking, such as Facebook, is perfect for both of these ideas since you can educate on the benefits of the better item and create incentives, like having referral contests or giving away free products or services.

7. Explore online sales channels
This might be the hardest hurdle when I meet with business owners. It’s as if I asked them to sell their children, a total look of horror comes across their face! They say, ‘I don’t know anything about that.’ Or, ‘How do I control it.’ Or ‘We have to educate our customer before they buy, that won’t work.’ ‘Blah blah Excuse, Excuse’. Remember, any sale can happen on the internet! You just have to be open to different ideas, different methods, different packaging, but it can happen and multiply your business exponentially. If you have 10 sales people, you can grow your channels to over 100 with just a little effort. Then we’re looking at a different problem… Uh oh, I’m making TOO much money!!!
Corporate Partnerships, Expert Bloggers, Local Celebrities, High Traffic Websites, Affiliate Programs, Referral Programs, Symbiotic Sales Channels, there are many ways for any type of business; you just have to explore it.

6. Start being the expert you are!
Some like him, some don’t, but there are a lot of truths in Malcolm Gladwell’s book, Tipping Point and one fact that has stuck with me is the story of The Beatles and how they went to Amsterdam to get some gigs and well before they were ‘The Beatles’. They played on stage 8-12 hours a day and over their time ‘practicing in Amsterdam’ logged over 10,000 hours together as a band. You just can’t substitute ‘practice’. Malcolm went on to cite how other professionals exceeded this 10,000 hour threshold which put them into the ‘expert’ category of their profession. Have you practiced your profession enough? If you are over the magical 10,000 hours, then consider yourself an expert and start teaching your customers, your staff, your prospects that you know what you’re doing! You’ll be surprised that you actually do.

5. It’s all about your Portfolio
Another difficult topic for business owners is bragging. This is one area you might have to swallow your fear, pride, what have you, and ask a few of your co-workers, a friend/customer, or even your spouse to help you brag about your business and about your ‘expert’ qualities. Then you need to post it on your site and in your social media on a consistent basis. This will show others how you do business, and why people buy from you. People inherently attract to success and it’s your job to show you’re successful.

4. Have you Googled your company?
I know, I know, why is something so negative so high on the list? As you may unfortunately have learned, the Internet has a perfect (albeit flawed) memory and anyone can post anything. You need to know what is being said about your company and about you, the business owner. There are ways to counteract negative comments: Hit them HEAD ON!!! Whether it’s Yelp, Facebook, or a Blog, you are also allowed your free speech and can rectify the problem either directly with the unsatisfied customer or post your rebuttal that you ‘did this and that to ensure it would never happen again’ or give a discount/coupon for their troubles. The bottom line is to respond and try to fix and/or apologize, it’s simply good business and it’s surprising how many businesses, especially doctors and lawyers, do not handle this correctly.

3. Facebook is for fun 😉
As we all say, if you’re not having fun, might as well go home. Do you honestly think people want to work or ‘get an offer’ or ‘insert boring corporate tactic here’ when they log into FB? Now I get it, some of you have no idea how to make your business fun. “But Joe!, I sell Port-a-Potties!!!” or worse “But Joe!, I sell Insurance!!!” No matter what you do or what your sell there is always a punch line. Remember to lighten up because your customers will always remember a laugh.

2. Put your best deals in eMail
Again, thank you Google for controlling our email; sort of. We still get the offers because, frankly, we WANT offers, we want a good deal. But these days, you better bring your ‘A’ game. Everyone has something to offer and now it has become one giant sea of 10% off. If you keep that up my business owner friend and you’ll get an unsubscribe faster than a Tea Partier yelling at Republican Debate. You know what you can discount and you know what can turn a prospect into ‘trying you out’. Pick your spots, less is more, then go for it… even if it hurts a little.

1. No, you can’t do it all
It’s important this day in age to have a trustworthy company at your side, partnering with you in your internet marketing efforts. This is the formula for great success. VRoooom Web has been able to catapult new and existing business of all sizes into the world wide web; expanding their presence, driving traffic, and producing results.

You can also have one on one meetings with ALL your employees, find out their interest on the web and PUT THEM IN CHARGE OF IT! That college part-time assistant in accounting just might be a Facebook expert (actually I bet she is), that guy back in shipping just might like to write a few articles about the business WITH HIS NAME AS THE AUTHOR! You have untapped resources right in front of you; explore those. Create incentives, help build resumes, enable pride at your company. Then, when all else fails, ask your spouse what to do. They’ll tell you to call 706-576-4702

About the Author: Joe Wagenti co-founded VRoooom Technology way back in 1999 and has acted as the director of operations ever since. Logging over 10,000 hours in each discipline of VRoooom: Web Design, Application Development, Marketing, and Hosting, he feels he can finally come out of his shell and talk about these topics a little. Joe is also available for consulting and parties. For more info on VRoooom or Joe, call Angela Wagenti at 706-576-4702 or email her at sales@vroooom.com.

How to Increase User Participation on Your Blog: Part 2

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How to Increase User Participation on Your Blog: Part 1

PART 2: How to Increase User Participation on Your Blog

In our last post we looked at some simple ways to increase participation and traffic on your blog. In this post, we will look at some more simple ways. Together, both posts combined can significantly improve traffic if done right. Content plays a big part of attracting and keeping visitors to your site, so let’s look at some ways we can improve the quality of the content you write.

Evaluate Content within Your Posts

Make sure the posts you write are compelling and full of original content that is worthy of people’s attention. Your job should be to write content that makes the user want to share it with other people. If the posts you write now aren’t doing this, trying writing about other topics. Try differentiating yourself from all the other bloggers in your industry and write about things they don’t write about. If you’ve had success with some posts and not others, go back and read the successful posts to see what you did differently.

It may be hard to read your own writing and see what you need to see in order to make these changes. Try asking a friend or family member what they think, what they would change, and what they don’t like. Don’t take all their advice, but utilize the things you think may work.

Become a Guest Poster for Other Blogs in your Industry

This is without a doubt one of the easiest and quickest ways to promote new blogs. Find other bloggers in your industry and ask them if you can guest post on their blog once a week or perhaps even a couple times a month. It’s a win – win situation: they receive new, fresh content and you draw people’s attention to your blog and writing. Many blog owners will be open to this, especially for the new content they will be receiving. Make sure the quality of content you send in is top notch though, as it will increase the chances of your content being posted on their blog. Other benefits to this include possibly getting a link from their blog to yours, a higher recognition of your name in your industry, growing your writing skills, and the ability to network with other blog owners and people in the industry.

You probably won’t receive substantial amounts of traffic from single guest blog posts here and their, but if you have a constant stream of postings to multiple other blogs, it will add up over time. Any links you receive to your blog from others will help with any Search Engine Optimization efforts you may be doing to your site, and networking within the industry is a huge plus.

Try asking a couple of authors in the industry if they would be comfortable with letting you guest post. If you don’t see any guest posts on their blog already, simply ask them. They may have never had the thought occur and might be completely comfortable with the idea.

Utilize Social Media Websites

A single post on the right social media site at the right time can generate thousands of visits to your site over the course of just a few days. Another added benefit is backlinks you will receive to your site from other bloggers picking up the link from the site. There are tons and tons of social media sites to submit to, and you can probably find industry specific sites depending on what industry you write about. Major sites such as Digg, Reddit, and Stumble Upon are harder to have success with, but the success gained from those sites will be greater than the niche sites.

Sites such as Twitter and Facebook are also great sites to share your content on. Create a Facebook fan page and start gaining fans for you blog. Always remember to share your newest post with your Facebook and twitter followers, the retweets and shares come in handy.

New users of these sites may find it hard to receive votes for the content on these sites, even when their content is of high quality. Using these sites are much easier when you already have traffic to the blog or if you already have networked extensively on the social media site. Keep constantly submitting original, unique, and compelling content though and eventually you will have success.

You may be able to contact other bloggers or people in the industry, and ‘trade’ votes with each other. When you submit and articles, they vote for yours, and vice-versa. If you have a niche site, it may only take a couple of these trades to have your content trending on whichever site you choose.

Simple Tips to Help Increase the Conversion Rate on Your Website

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Simple Tips to Help Increase the Conversion Rate on Your Website

1) Add a Visible Phone Number to Your Header

This is especially helpful for a service based business. Give the customer a direct and simple way to contact you, even if it’s just to ask questions. It makes your company more transparent and as a result, the customer will trust your business more.

We as a website development company use this tactic on our own website; we can verify it definitely helps to get calls in the door. Even if the customer calls and leaves a voicemail, that’s still potential business.

2) Make Your Quote and Order System Easier to Use

When we launched a website redesign on our own site earlier this year, we made the Request a Quote page much easier to use. We use to have a 4 page long form that required every single detail to be filled in before the potential client could submit it, which resulted in very few submits on the form. Now it’s a simple 1 page form that only requires 4 fields, which results in many more quote requests than before.

We also added a contact form which clients could contact us directly with, instead of having to load up their email to contact us. We’ve seen a great response in usability and conversions by changing these two features.

3) Make Your Portfolio Worthy of Looking At

Another thing we redesigned on our new website was our own Web Design Portfolio. The old one wasn’t user friendly, and when viewing a single site in the portfolio, it required the user to go back all the way to the start of the portfolio to view other sites. Our new one let’s users go between projects and categories extremely easy. Adding consistently and frequently to the portfolio also shows potential clients that others trust your brand.

When a potential client sees what your business is capable of, they will be more likely to invest in your services.

4) Use Google Website Optimizer to Increase Conversions

The Google Website Optimizer allows you to split test beyond your hearts desire. Let’s say you have two ideas for a contact page, but you aren’t sure which would work better. You can use the Website Optimizer to test Page A and test Page B to see which users of your website prefer. It could mean the difference between 40% conversion rate and a 50% conversion rate.

It can also show you which techniques are currently working, and which won’t work. Why fix something that isn’t broken?

VRoooom Web Launches New Website

By | Gadgets & Gizmos, Internet Marketing, Marketing Tips, Online Marketing Agency, Print Design, Search Engine Optimization, Technology News, VRoooom Web, Website Design, Website Design Company | No Comments

Columbus Website Design Company

VRoooom Web has just launched a new website geared towards providing our visitors with an exceptional online user experience.

Whether you’re looking for a website design company in Columbus, Georgia, or from around the world, VRoooom has the perfect recipe of creative design, cutting-edge technologies, competitive pricing, and online marketing tools to catapult your business on the road of success.

It’s time to take that next step. It’s time to add the necessary fuel to your business. Let VRoooom lead the way!