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Why Is It Important To Have A Professional Business Website?

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Why is it important to have a professional business website?

In today’s society everything seems to revolve around technology with a full circle loop of marketing. From automated business telephones, T.V’s, YouTube and the Internet, as well as all your off line marketing. Having a professional website design for your business is often the first impression a new client will look at and this is your opportunity for your business/company to establish your correct branding. For example; let’s say someone is interested in your products or services and it’s after the company’s hours of operation. Instead of waiting for the business to be open, your professional business website acts as the silent sales person available 24-7 this allows the potential new client the ability to search for your business services, products to get all the information they are looking for. . Businesses that chose not to have a professional website design are missing out on the number one way of intro to gaining business sales today. Today most people search the internet for the product or services they’re interested in before actually buying it. They want to make sure they have educated themselves on exactly what they’re looking for. The days of people going shop to shop for services or products, they are now in the comfort of their own home on their computers, laptops, tablets or mobile phones searching for everything they are interested in purchasing. Having a business website for your business is extremely convenient and important for the business world we live in today.

Anyone can advertise their business, but how far can that take you? It could reach the community or even state you live in. By taking that extra steps in properly designing and developing your website could be the difference of reaching 100’s of 1000’s of potential clients on the web. When your business in visible on Google and Bing this means that you are more likely to gain more customers, ultimately helping your business to grow. By having a proper website design, will give the impression that your business is keeping up with how business is being conducted in today’s market place which will allow you to become more successful than it might be without a presents on the Internet.

Having a website designed and develop is very cost effective, compared to printed brochures, billboards and without a professional website the offline marketing could be costing you more. Instead of spending all your money on sending out flyers or brochures that might get looked at once you need to combine those marketing efforts by having a professional website design with your company logo, colors and information to be put on all your offline marketing . When a business does this they quickly see how the online and offline marketing are now a full circle of getting your business services and products to the market place.

Call Vroooom Technology (706)576-4702 today for a free consultation and free mobile site with any new website design. We are full service web development firm. We can design your website, host it and SEO/SEM to Internet. Visit our website at http://www.vroooom.com or email us at sales@vroooom.com

Women of Distinction Magazine Article spotlight: Angela Wagenti, Vroooom Web Marketing

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Name:
Angela Sears Wagenti

Industry:
Technology, Web Design-Web Hosting, SEO/SEM and Computer Networking

Job Title & Organization:
President/Owner, Vroooom Web Marketing Inc.

City, State, Country for Publication:
Columbus, GA

Business Phone:
706-573-4702

Website:
http://www.vroooom.com

Business Email:
angela@vroooom.com

Angela Sears Wagenti is driven by her passion to serve others by guiding them to find their own passion or help them complete their existing goals to better their lives and businesses. She believes it is most important to understand what truly motivates a business entrepreneur, stating “Most of us are not driven by money, but by the result of our capability to lead our clients and staff in the path of success.”

Angela started her company, Vroooom Web Marketing, in June of 1999. She claims that her friendly clients, helpful staff and the ongoing changes of the Internet World are all factors that have kept her in the industry for over a decade. As the President and Owner, Angela is responsible for handling the sales, marketing, and client retention as well as overseeing staff and client meetings. She works hard and is determined to provide a work environment that enables her company to work to the best of their ability and make each and every client feel comfortable in the “tech world”. As technology is constantly evolving, Angela feels that it is imperative to learn as much as possible. She enjoys the “challenge of change” and the fact that one in this specific industry will “never do the same job twice”. She admits that having to gain the necessary knowledge in all positions within the business can sometimes be overwhelming, especially when explaining information to a client in terms that they can relate to without “talking over their heads”. Vroooom Web Marketing was awarded in 2008 as one of the top 10 most dependable website developers in the Southern USA, by Entrepreneur Magazine & Delta Airlines SkyMall Magazine.

Aside from her role at Vroooom Web Marketing, Angela has maintained a career in the professional dance industry for over 30 years. She has taught Jazz, Tap and Ballet and owes a great deal of her success to her dance background, as it taught her self-discipline, how to think quickly, and most importantly how to follow through and never quit. “Job titles were never important to me, because I was always driven by customer service for a client. Without our clients we do not have any business.” Angela states. She has served on many non-profit boards of directors and has been affiliated and chaired everything from a Golf Tournaments to black tie events for fundraising. She was a guest speaker to the graduating class of business marketing and entrepreneurs at CSU and is a member of numerous non-profit organizations. She co-founded a non-profit after school program, KIND, and chaired the certification for the City of Columbus, Georgia under Governor Predue’s “entrepreneur friendly designation” certification was granted in September of 2006.

When Angela has some down time from running both Vroooom Web Marketing and Capella’s Dance Studio, started in 2015 she enjoys being with her daughter. She currently attends an RPM class, many concerts, and for the past 14 years she has been coaching her local Arena Football Dance Teams which came in second place in the AF2 Arena Football in both 2002 and 2003. Angela Wagenti would someday like to be remembered as a loving, passionate and caring woman who inspired those around her to become all that they ever dreamed of being.

Tips about Web Page Design

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Web page design is a very important aspects of launching your new website. Web page design helps to promote your brand, should reflect how people see your business, and should convert people into customers. Your web page design should look clean, be professional, be user-friendly, and reflect you! Here are some tips when deciding what your web page design include:

1. What colors do you use to promote your business? Do you have a logo? When you need a website designed for you, you should know the colors you would like to use. If you already have a logo, you may want to include these colors in your site. Having more than one color is a good start but having too many colors can be a bit much. If you can’t decide what colors go well together, your web designer should be able to guide you.
2. Pictures and content. Pictures and content are a crucial part of your web page design. It is always good if you have that ready to give to the designer when you attend your design meeting. Pictures make the website along with other things. You want customers to be able to connect with your photo’s. Photo’s of your team may help users feel as if they know you. Also colorful photos catch viewers attention.
3. Know your customers. Are you customer visiting your site to purchase something? What are they looking for when they visit your site? These are questions to ask yourself. If you are selling a product you web design will include pages for this and the layout is important.
4. How do I want to project my image to others? If your business is on the more serious side, you may want to use darker colors and a clean, professional business layout. If you want your business to be perceived as fun, you may want to use lighter, brighter colors.
5. The general layout of the website that you would like. Do you want to sell and product through your site? Do you just want to advertise your services? If you just want to advertise your services, you need a layout that provides ease of use for the customers your site attracts. All websites should be user friendly but if you do not need an e commerce site, the layout will generally be a bit more simple. It’s always good to pick out a few sites you like so you can give the web designer a feel of what you prefer when it comes to your site.

These tips should help with some decisions making when it comes to web page design. If in need of a site, contact Vroooom today!

Why Web Design is Important to your Brand

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So you have decided you need a website for your business. You know nothing about web design or coding and you don’t know where to start. Well, for starters- you want to do your research. You want to make sure the company you hire to create your website is very knowledgeable. Next, you want to make sure the company is affordable and fits within your budget. At Vroooom, we guarantee you that we are experts in the field and we will offer you an affordable price. When it comes to your web design, we know how important it is to have a clean professional look because ultimately, it is an extension of your brand and this is how customers will see your company. So you may be asking- why is web design so important? Here are a few reason why.

1. A good looking website design will increase customer conversions. This means that when consumers are viewing your site, they are more likely to be converted into customers. The way your company is presented online, speaks volumes.

2. A professional web design will strengthen your brand. It’s true! The more professional your site looks, the more people will be able to identify your brand. If your website looks unprofessional, it may drive customers away.

3. A nice web design is important because it looks good but it should also function properly. You can have unreliable company design a beautiful website for you but do the navigation buttons work properly? Are there broken links on your site? If so, you should think about taking your business elsewhere. We can offer you a beautiful design that functions the way it should!

Still curious about web design? Contact us today at 706-576-4702 and we can answer any question you have when it comes to web design. What are you waiting for?

Top ten myths about search engine optimization

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There are a lot of people that believe search optimization is the only concept that can help them survive in the market; to a certain extent, it is true. In today’s world, the only world that can make you (or completely break you) is the virtual planet of internet. It is that digital land where every business can create its space and be known to the target audience because most of the people are now online.

You may be well-equipped with the knowledge about search optimization, but there are certain myths about search engine optimization that most of the people have in their minds regarding this concept. Let’s see some of the most popular ones:

1) Content is the only ingredient you need – No doubt a website must have amazing content to attract ‘eyefalls’ to it; but it is not the only thing that can help you prosper.

2) It doesn’t matter where you rank – Most of the SEO developers believe that ranking doesn’t matter anymore; indeed there’s no top ten list in the present time, but this does not mean that the actual visitors don’t care about it either.

3) Social media is the new hype – Of course, with all those people disclosing most of their personal lives on internet, social networking pages serve your business needs, but those aren’t the only things left under the concept of search optimization.

4) Black hat SEO can kill your page – Black Hat SEO is surely illegal and you can be banned from internet for a long time; however, there are several ways in which you can adopt the concept of black hat SEO, yet not be caught.

5) Keyword density is the only mantra – It is quite obvious that keyword density needs to be on the higher side, but this does not mean that you don’t need higher quality content and an excellently designed website.

6) Money can pull your position – Money can only make you earn nice content, it can’t pull or push you up!

7) PPC is the only option – Pay Per Click is a good option to help you, but it can’t motivate your SEO in any way. If you don’t trust me – research about it.

8) SEO is extremely expensive – There are still many entrepreneurs that believe SEO is super expensive, but there are many affordable SEO service providers.

9) It is not mandatory to explore SEO – If you think your traditional method of working is sufficient enough to suffice your business needs and you don’t need SEO, think again.

10) It is a very time consuming process – I completely agree that you need a little bit of time to see the success of search optimization, but it is not at all an extremely lengthy process.

The Importance of SEO in Internet Marketing

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The term marketing usually implies promoting and selling of products and services. Similarly, Internet marketing means the promoting and selling of products and services on the web. Search engine optimization (SEO) and Internet marketing are almost similar to each other; in fact, SEO plays a very important role in online marketing. SEO is responsible for providing the websites with regular and also free Internet traffic. Search engine optimization helps in improving the ranking of the sites in search engines. At present, SEO has turned out to be a dominant form of online promoting and it is possible to make a significant profit from online business by using SEO in internet marketing.

SEO is, in fact, an online marketing strategy which considers what individuals search for and also how search engines function. In order to optimize a website, it is required to edit the site’s HTML code in such a way that the site’s relevance to particular keywords is enhanced and also obstacles to the indexing activities of the search engines are removed. SEO in marketing is performed through various ways such as image optimization, the creation of unique title meta tags, creating unique content while maintaining the required keyword density and also generating top quality inbound links. 

It is imperative that the website is highly optimized when we start to promote the site taking the help of online marketing. It not only creates a positive impact on the minds of the users, but also inspires them to visit more pages which results in business generation. If the online marketing is performed without taking the help of SEO, then the site will not be able to get proper search engine visibility. A site will get publicity if it is visible and this is a crucial factor that makes search engine optimization an integral part of online marketing. In order to do SEO effectively, you need to be patient and also do a deep market research, as well as, be capable of learning new things.

From these above facts, it is not difficult to say that SEO is very important for online marketing and is also the main key for attracting an increasing number of visitors at a very affordable cost.

Web Design For the Future

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Answering the question of “What will web design be like in 100 years?” is extremely difficult, as we are still in the middle of a huge technology boom. The internet has only been popular with most people for around 20 years, and there has been huge growth in the technology we use and the amount of people who use the internet hourly. We have only a little idea of what technology we are going to have in 20 years, let alone 100 years in the future. However, V Web Marketing is planning web design for the future.

The biggest question is what type of computers we are going to have in the future. We think there are going to more touch screens in use, so more website will need to become touch friendly. There is also the option of thing like Google Glass taking over the market. We believe if this happens, we are going to see simpler website designs that can read hand or eye motion to access other pages. We think the most likely thing that is going to drive web design in the future is the mobile market. This belief comes from Asian countries where people use their phones more than normal computers. A web designer has to take into account of how their website will look for the mobile user, more and more. Smart phones don’t seem like they are going to leave us any time in the future.

We could all see the death of computers as a whole. Biotech may become a reality in 20 to 50 years, depending on how the market takes the new technology. The crazy thing about this is that we would have a network of humans, instead of a network of computers. This would mean the end of web design as a whole, as we could just think up an image and send it.

Artificial intelligence web design could also become the norm. There is already a website builder that uses this technology called The Grid. The Gird removes the human aspect of the process of web design, and the coding errors that humans make. We are not sure if we would like a computer to decide what our website should look like every time a client added new content. We are also sure there are people out there that would still design their own web sites.

While the future of technology is unclear, one thing is for sure; web design needs to be able to work with any new technologies that come around the corner. We can make a lot of guesses about what may happen in 100 years with technology and web design; however, with the technology boom still happening, it is hard to know what is going to happen in the next 20 years, or even in our lifetimes. I think the most important thing to do is to work with the technology we have right now or what is about to be released, and be ready to change to meet the users’ needs as the changes with new technology occur.

How Hiring an Internet Marketing Company Will Benefit Your Business

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Your Business Needs an Internet Marketing Company

Promoting your services in the online world as well as optimizing your website for search engine is a necessity nowadays, especially since more and more users are orienting themselves towards purchasing products via websites. If you want to acquire the best results for your website then the best way to optimize and promote it is by working closely with an Internet Marketing Company. By doing so, you can guarantee that the results will be much better than expected, and you will surely like the sales generated from this. So, what benefits do you get from hiring an Internet Marketing Company?

24/7 online promotion

If you choose to work with an Internet Marketing Company, then you will obtain not only a great SEO service that will optimize your site to achieve higher rankings in search engines, but at the same time you will also benefit from non-stop promotion in the online world. The Internet Marketing Company will also work hard in order to promote your site in other online mediums, creating backlinks and just improve your overall branding efforts as a whole.
You get reports with the activity done on your site
When you try to optimize the site on your own, you sometimes lose track of the changes you made and in many cases they might not be efficient. With an Internet Marketing Company you will get reports that will showcase all the changes made to the site, while also being able to see how the user base reacts to them.

Saves you a lot of time and money

Performing SEO and online marketing is very hard if you choose to do it on your own, and no one can guarantee that you can be successful. Also, you can lose a lot of money in the process, so this is definitely something that has to be avoided at all costs. Thanks to an Internet Marketing Company, not only you can save a lot of money by allowing the professionals do their job, but at the same time you will have time to focus on growing you company.

You get professional work

While freelance workers can do such a job as well, the best and most reliable way to acquire the promotion and optimization you want for your site is via the services offered by an internet marketing company. This assures you of professionalism and at the same time it brings the confidence that you will get the job done in time.

All in all, hiring Vroooom is the much better, more professional solution that you can opt for when you want to promote your business the right way in the online world. Thanks to Vroooom as your internet marketing company you will be able to take your business to the next level and make it more profitable, while also making a name for yourself on a busy market!

How Can Your Business use Internet Marketing Effectively?

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Internet Marketing: The Largest Market

Internet is the largest market for businesses. With the amount of people spending their time on the internet each day, it is not surprising that it has now become the greatest tool for marketing your business to your targeted market. What’s more important is that Internet offers you with effective marketing campaigns unlike those that are used before.

If before television, radio, and print media are the most common ways of promoting your business, today the most common and effective way to do that is through internet marketing. The Internet proposes a lot of tools for people to market their business. They can utilize these tools for the benefit of your business. But the question is, how can you effectively market your business online?

Marketing Your Business Online

When it comes to marketing your business online, the very first thing that you have to consider is to have a website for your business. Virtually, businesses have their websites with the focus of their service on online or offline. Even if your business is small, medium-sized or large, website is a prerequisite when it comes to internet marketing.

But having a website is not necessarily enough. Whether your business is a brick or mortar business or an e-commerce, you can’t just rely to your website because having a site for your website is only the first step in marketing your business. If you really want to successfully market your business online, what you need to do is to incorporate and combine all of the marketing tools that the Internet has to offer you.

Internet Marketing Tools

Website is the most common internet marketing tool that is used by businesses. But, there are still various tools and internet marketing campaigns you can use.

These tools include the following:

  • SEO
  • Social media
  • Emails
  • Pay-per-click advertising
  • E-Newsletter
  • Blog
  • Backlinking, etc

These tools are the most commonly used in promoting your business through the internet. Apart from just building a website, optimize the site using SEO keywords and make its content relevant to the services and products that you provide. By optimizing your website with SEO, you can increase your search engine rankings. More people will be able to know about the service and product that you provide.

Blogs that are infused with SEO keywords are also effective in increasing your rankings which in turn drives more traffic to your site. Backlinking is an effective way to promote your service and products to other websites and forums which will increase the number of traffic to your site as well. On the other hand, pay-per-click advertising is an internet practice effective in driving traffic to your site as well. Advertisers simply need to pay a publisher which is typically a website owner every time that an ad is clicked. You can use emails and e-newsletters to reach specific target customers. They are effective internet marketing since you are able to send them to people based on their buying habits and interests.

Social media is the most commonly used marketing campaign online because of the number of people participating in social media networks. By having multiple social media accounts, you can effectively increase the number of people who knew about your service or products as well create a relationship with your customers.

By utilizing these internet marketing tools and campaigns, you can effectively promote your service and product online. You only need to familiarize yourself with how to effectively utilize them. When you do, you can guarantee that more people will use the products and service that you offer them.

Consider These Factors for SEO in Marketing

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SEO in Marketing: The Primary Goal

The search engine optimization procedure is actually the fundamental and essential part that will help to position your website properly on the search engines when people need to visit your site. Before you delve into the essential factors for SEO, the first thing that must be clear is what the actual function of SEO in marketing for any website is. The primary goal of any SEO is to achieve a good ranking and communicate to the search engines regarding your intentions so that your website can be presented or recommended for the relevant searches. Now that the function of the SEO in marketing has been briefed, here is the list of the following factors that must be considered while carrying out SEO for any specific website.

The first factor that you must consider is, SEO adds the essential ingredient to your articles, but at the same time it must be remembered that the content information, architecture, content management system acts as the important factors that are necessary that makes your content really appreciable by your target audience.

Regarding SEO in marketing the next factor that is to consider what are the search engines looking for. In simple terms, the search engines intend to perform their jobs by referring to the users regarding the websites and the contents that are most relevant to what the users are actually looking for. Thus the content needs to be provided with a proper theme, a text, titles and subtitles that are given.

At the same time, what the search engines are not looking for is really important for any content. Overstuffing of the keywords is a flaw that can inhibit the content to get spread. If you purchase links, it will lead you to nowhere and lastly, your website may be too popular, but covering a page with too much ads will make your content hard to find for the users, which is definitely a backdrop.

Optimizing multi channels is also important for your website. The strategy of a keyword is not only to implement on the site but it must be implemented off site also and this is the reason the multi channel optimization is important. If you are consistent with the keyword phrases, it will not only help you in branding efforts but it also trains the users for using specific phrases that you are optimizing for.

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