The Lasting Effects of a Bad Website

The Lasting Effects of a Bad Website

Having a great website can create years of return customers for your business, but customers that stumble upon a website that leaves more to be desired can hurt more than just your online reputation. Your website should reflect the very best of your business – it is a 24-hour a day store front for potential customers browsing the web that communicates the purpose of your existence even when the sun goes down.

There are some small businesses that have a great in-store, or in-office experience awaiting their customers, but they lack the knowledge required to design and develop an outstanding, effective website that drives customers to your physical location, and produces an excellent ROI.

People are becoming far more web savvy than in previous years, and the percentage of people doing research online before ever deciding to get in their car or even make a phone call is growing exponentially. The last thing you want is for a potential customer to visit your website and be unimpressed by a bad website design or poorly developed online business.

If you are having any doubts that your website meets the same standard of excellence that you require for the other elements of your business, then it’s time to hire a professional website developer and online marketing company that can help you take your business website to the next level.

VRoooom Web is here to help.

VRoooom Web offers full-service website development, e-commerce, networking, and online marketing services for businesses of all sizes. Contact us today to learn more, or to get started on revitalizing the online presence for your business.

DM-PTZ-IR727 Security Camera Review

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DM-PTZ-IR727-L.3

The DM-PTZ-IR727 is a fantastic security camera loaded with nearly every feature desirable in a security camera.

The DM-PTZ-IR727 features a Sony Super HAD chipset that produces a magnificent video at the high resolution of 520 lines. It has pan, tilt, and zoom capabilities, infrared viewing, motion detection, and night vision. The 3.2-86mm lens is capable of 27x optical zoom, which allows you to zoom in on even the small details. The camera’s heated, vandal proof housing dome is completely weatherproof and comes with both wall and ceiling mounting arms.

The DM-PTZ-IR727 uses Pelco control protocols, which means that this security camera is compatible with virtually every DVR system that supports Pelco-D protocol.

This camera operates on AC 24V power and the power supply is included.

VRoooom just recently installed 8 of these in a jet engine testing facility. The cameras will be used during testing to check the engine for leaks or any malfunctions. It was important to the client that they have complete control over the camera, be able to zoom in really close to specific areas, and that the camera would be able to handle the rigorous environment of a jet engine testing room. The DM-PTZ-IR727 Security Camera was the perfect fit.

Security Camera Service & Installation in Columbus

Security Camera Service & Installation in Columbus

VRoooom Technology is now offering complete security camera services in Columbus, Georgia.

It doesn’t matter if you need to install a fixed camera for a single location, or setup a 32 channel weather-proof system with pan, tilt, and zoom capabilities. Motion detection, schedule recordings, high definition, and infrared are just a few of the available options. No project is to big or too small for us, and we want to earn your business with our excellent service.

HTML5: The Flash Killer

HTML5 vs Flash… that is the big debate right now in the world of website design and development. With all of the new HTML5 features now offered, it’s likely that Flash will grow obsolete more and more every day.

There’s been a Mac vs PC struggle since the beginning of computers, and the Flash element is simply an old off-shoot to the struggle.

In my opinion, Flash never stood a chance. Between the complete lack of SEO capability and the compatibility issues that it has had with Apple products (use, that includes the iPad and iPhone), it’s been suffocating for quite some time. The only element of success that Flash had was it’s interactive, movie-like abilities, and cutting edge effects. HTML5 has taken the first steps to take care of all of these concerns… and it’s search engine friendly.

With the increase in mobile device sales exploding over the last year, website design companies have no choice but to design websites with mobile devices in mind, which means leaving Flash to the side.

HTML5 has its own set of obstacles to defeat. Flash is primarily web designer friendly, while HTML5 is geared more towards developers. This is going to force Flash developers to start learning HTML5, along with web designers. The good news is that anyone that is just starting to get into this industry, can start fresh by learning HTML5. The assessment could be made that Adobe is working on new software (similar to Adobe Flash) that will make developing and designing in HTML5 extremely easy. Adobe HTML5 software coming soon? Most likely.

Flash Pros
• Flash has some already available design tools, and a long-established history with website designers.

Flash Cons
• Flash does not play on many mobile devices, including the iPad and iPhone
• Flash requires downloads and plugins that many will neglect to download
• Flash is terrible to implement into an effective Search Engine Marketing program
• Slow loading times

HTML5 Pros
• Mobile device friendly
• SEO compatible
• Fast loading times

HTML5 Cons
• Still new for designers and developers
• No software tools for production or editing

Keeping Up With Website Technology

Nothing changes faster than technology, especially in regards to website trends and available tools. It’s impossible for any single individual to have a complete grasp on the website design and development industry. This is a primary reason why it is critical that you build a working relationship with a capable and knowledgeable company that can work along side your business or brand. This will allow you full access to what popular, what works, and where the industry is headed.

4 Signs You Should Redesign Your Website

The word redesign seems to scare a lot of people. Depending on the size of your business, it could mean a seemingly endless amount of reviews and revisions that may have to be cleared through a board of directors. Even though redesigns can sometimes be a stressful thing to go through, they are a necessary part of any website’s life cycle. Facebook has even just finished remodeling their profile pages to the new Timeline look. If a major website like Facebook redesigns features every so often, don’t you think your business should too? Let’s discuss a few things that are good indications that it’s time to have a website redesign.

Website Metrics are Suffering

The biggest sign that you should redesign your website is when you notice your stats and metrics start to go down. Keep in mind that there could be other reasons for this happening (seasonal items, product being old, etc) but once these reasons are eliminated, a downward trend in visitors, sales, conversions, and engagement in general can definitely mean your websites design has worn off. You can have the best internet marketing plan in the world, but if your website itself is causing problems, it won’t matter.

The best way to solve this problem is to figure out where exactly your design is causing visitors to rethink their decision. This can be down a number of ways, for example you could install click tracking on your website to determine where users click away from the site at. Keep in mind this problem isn’t always solved by a complete redesign, but could be solved by redesign the certain elements throwing your visitors off.

Your Customers Tell You Its Time

While it’s always possible to use your website metrics to determine if there is a problem, one of the best and easiest ways to find a problem is usability testing. Speaking with your customers directly creates trust and gives you a clear idea of exactly what they’re thinking. Ask people what they think of certain elements or a design in general, and if you notice a pattern of people commenting on the same thing, chances are the majority of your users will feel the same way. You may even correlate these thoughts to your metrics to determine exactly what is going on.

Communicating with your customers will let you know exactly what needs to be redesign on your website, and how much to tinker with the design. In some cases a full-fledged redesign may be the best course of action. A customer will usually pickup on one or two certain elements in the design and comment on those. Listen to what they say; it could save you a load of headaches down the road. In most cases, they won’t be critiquing the whole website, but if you notice the feedback is broad and varies, then perhaps redesigning the whole user experience would be the best course of action.

It Just Looks Antique

A company’s website will directly reflect your customer’s reflection on your company as a whole. Design practices and aesthetics constantly evolve, from month to month and from year to year. You website may have had the best design around when it was launched, but since then there have been new patterns that emerged making your website behind the times. How is it possible to tell if this is the case? A great way is to look at what your competitors are doing, and if they have redesigned recently. Pay attention to the latest companies in your industry, and what the websites look like. Pay extra close attention to the companies you know for a fact are performing well. Even if your website is better and the most recently updated out of these, in some cases a redesign still couldn’t hurt. Some industries as a whole are outdated and behind the times, but that doesn’t mean your business has to reflect that.

You can even ask your employees how they feel. Often times visiting your own companies website every day will boost the feeling that it’s old and worn out. If your employees feel the same, then a redesign may be of great help to you. If this is the case, but your conversions and metrics haven’t been decreasing, then considering just doing a ‘facelift’ of your website and changing the way it displays, but not the core elements of the way it works.

An Aging Website Design

If none of the other factors above apply to you, consider this: the shelf life of an aesthetic design in today’s online world lasts between 1-2 years. If it has been longer than 2 years since you last redesigned your website, you should probably consider redesigning it. It will refresh the experience for your loyal visitors and customers, as well as breathe fresh life into your brand. Your employees, customers, and user base will all enjoy the new experience a website redesign brings.

NOW HIRING: PHP Web Developer

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VRoooom is looking to expand its team with the hiring of a new PHP web developer. If you meet the below qualifications, then please contact us today by calling 706-576-4702, or by sending us an email here.

General Description:
Candidate will have extensive PHP programming knowledge and will work with a team consisting of web designers and front-end CSS programmers. Candidate will have the ability to work on several projects at once, and manage their work load accordingly. Candidate must have an excellent work ethic, be able to work in a team atmosphere, and have an excellent attitude. This is a KEY to our success.

Responsibilities:
• Build and maintain code using PHP, MySQL, JavaScript, AJAX, HTML, Zend and CSS
• Collaborate with project managers and designers to create project specifications
• Accurately estimate project time requirements
• Maintain applications built using PHP and .NET technologies
• Develop Content Management Systems (CMS) for client websites
• Develop ecommerce store applications

Technical Requirements:
• PHP 5.3
• MySQL
• Clean hand coded HTML
• CSS
• JavaScript and JavaScript libraries such as jQuery
• AJAX
• Zend Framework
• Experience in Linux and Windows environments
• Understanding of Object Oriented Programming
• Experience merchant web services and API’s such as Authorize.NET

Desired Skills:
• Network management and troubleshooting
• Experience with HTML5 technologies including CSS3
• Experience or exposure to .NET and C#
• Experience using and extending Zend Framework 1.x
• Doctrine ORM 2.0
• Symfony Components Dependency Injection Container
• Understanding of software architecture and design patterns
• Working knowledge of Adobe products

Experience
Candidate does not need a specified amount of experience, but must be able to present working examples of projects and must have referrals specific to the required skills.

Work Status:
• Full time
• Part time

Travel:
• Minimal travel required

Free Mobile Website Included With All New Website Design Projects

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Free Mobile Website Included With All New Website Design Projects

The importance of having a mobile website design is critical to the marketing efforts for your business. In order to make life easier, we’re offering free mobile websites included with all new web design projects. If your website is designed correctly, then most smart phones will be able to view it even if it was not designed specifically for smart phones or other mobile devices such as tablets and Apple’s iPad.

However, it is important to note that for best optimization, loading times, user experience, and functionality, you should also have a mobile version of your company website. This allows for swift navigation geared towards touch screens, sliding page functionality, and ease of use.

Mobile websites use limited images, and provide the user with only the essentials from your main website. Most people searching from a smart phone or mobile device want a website that is extremely easy to navigate. This is where our expertise comes in.

Claim Your Free Mobile Website Today!

To take advantage of our gift to you, simply click here to request a quote, or call us at 706.576.4702.

Web Design: The Evolution of CSS3 & HTML5

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The Evolution of CSS3 & HTML5

There is an almost constant evolution occurring in the world of web design and web development. If you take a look at where web design has come from in the last decade, it’s nothing short of amazing, and the recent announcement of CSS3 and HTML5… things just keep getting better.

Before CSS3 and HTML5 There Was…

Before CSS was really developed, you really only had three options when it came down to the design of your website.

Option 1: Design it in pure HTML
This option was good for loading time and search engines, but terrible on the eyes. Most people resorted to the gaudy effects of scrolling marquee text, terrible page layouts, and no visual balance to break up the page design.

Option 2: HTML With CSS and Images
This option was better, and it allowed for far better visual features, but there were still too many visual aspects that required the use of images. Some of the features even included text – if it was outside of standard web fonts, and before you could reference fonts placed on your server. You also had to resort to using images for anything using a rounded corner, gradient, or special image effects.

Option 3: Flash, Java, and Moving GIFs
Ever landed on a web page that nearly gave you a seizure because of all of the flashing text and moving GIF images? Nothing will make me click the red X faster than that.

If you wanted to make something more on your website, you were basically left to using flash, Java, or moving GIFs. All of which have “side-effects” of use.

You can create some awesome animation and movement effects using Adobe Flash, but it’s problems outweigh its benefits. Flash loads slow, it’s unreliable, and it is almost non-existent to search engines (especially when used alone). On top of that, you have to hope that the user has the most recent version of Flash installed on their computer, and isn’t using dial-up (or even some DSL connections), that will greatly increase the time it takes to load the Flash. Lastly… Flash is not compatible with every mobile device, like the iPhone.

Java has some great features, but you still risk people not having Java installed or enabled on their computer. This means that a lot of your cool features and design elements may go unused, or become dysfunctional to the user.

CSS5 and HTML5 Save The Day!

New Features of CSS3

CSS3 is vastly improving the way we present information on websites by simply making elements prettier to look at. Although it currently isn’t supported by all browsers yet, the newest major browsers have support for CSS3. In this section we are going to take a look at some of the new features for CSS3 and what you can use them for on your website.

Rounded Corners with Border Radius

This new feature allows you to create rounded borders for those divs with sharp corners without having to usd images with rounded corners. This feature is currently support in the Firefox, Chrome, Safari, and Internet Explorer 9 Beta browsers.

Example:

#div {
border: solid 1px black;
-moz-border-radius: 5px;
border-radius: 5px;
}

Border Images

Instead of using a regular old CSS border, the new CSS3 allows you to upload an image and use it for a more attractive border style.

Multiple Backgrounds

Earlier versions of CSS did not allow you to have multiple backgrounds for a single element on a page. CSS3 changes this and allows a single element to have multiple backgrounds.

Opacity

Before CSS3, you would have to use an image or a css filter to get opacity on an element. Now, it’s as simple as one line of code to change an element’s opacity.

Example:

#div{
opacity: 0.5;
}

Color Options

Instead of using hex codes and have to remember specific codes for specific colors, you can now choose the amount of Red, Green, and Blue in a single element.

Greater Support for Fonts

You can now upload a font file to your server, link to the file from within the CSS file using @font-face, and create a family for it so you can use it within any element on your page.

Text Shadows

This allows you to add a drop shadow for texts on the webpage, giving elements a much more professional look that couldn’t be done before without using images.

Example:

#div p {
text-shadow: 0px 2px 2px rgba(0,0,0,.2);
}

Resizing Elements

This gives users on your page the option to resize an element on a page.

Example:

#div {
resize:both;
}

New Features and Elements of HTML 5

HTML 5 brings a lot of new features to the table, and some browsers already have limited support for some of these new features.

New Doctype and Charset

Possibly the best thing about HTML 5 is how easy to implement it is. It’s as simple as stating the HTML 5 doctype, which follows below:

<!doctype html></code>

This works with just two simple words because HTML 5 is no longer part of SGML (Standard Generalized Markup Language), and is now a markup language all on its own. The character set for HTML 5 is very simple as well. It uses UTF-8 and the way you define it is:

<meta charset=”UTF-8″>

New Structure

HTML 5 now recognizes that a website will have a structure, similar to how XML documents or even books are structured. A website will generally have pages that all have a header, navigation, the body (content), sidebars, and a footer. There are also a few other structure elements this new feature accounts for, as seen below.

  • <section> – defines page sections
  • <header> – defines the pages header
  • <footer> defines the pages footer
  • <nav> – defines the pages navigation
  • <article> – defines an article or primary content on a page
  • <aside> – defines extra content on a page (IE, a sidebar)
  • <figure> – defines an image that annotates an article

HTML 5 Inline Elements

These inline elements are used to define some basic concepts, and keep them neat looking and properly marked up. Most of these deal with the time or date.

  • <mark> – indicates content that is marked in some fashion
  • <time> – indicates content that is a time or date
  • <meter> – indicates content that is a fraction of a known range
  • <progress> – indicated the progress of completion for a task

Dynamic Pages Support

HTML 5 was developed with web application developers in mind, and helps them tremendously to more easily create dynamic HTML pages.

  • Context menus – HTML 5 supports the creation and use of context menus
  • href is not required on a tag anymore, allowing you to use the a tag with scripts in applications without requiring you to send the anchor anywhere.
  • async attribute – when this is added to a script tag, it tells the browser to load the script in question asynchronously so it doesn’t slow down the loading and display of the other items on the page.
  • <details> – provides details about an element (similar to a tooltip)
  • <datagrid> – use this to easily create a table that pulls information from a database or other dynamic source
  • <menu> – this allows you to create a menu system
  • <command> – defines the action that should happen when a dynamic element is activated

HTML 5 New Form Types

The old standard form types are still supported, but HTML 5 adds a few more to make forms look more professional. These new form types are:

  • datetime
  • datetime-local
  • date
  • month
  • week
  • time
  • number
  • range
  • email
  • url

New HTML 5 Elements

There are few elements and tags that are completely new in HTML, giving HTML a whole new level of dynamics that wasn’t available before.

  • <canvas> – this element gives you a JavaScript drawing space on the page. This allows you to add graphs or images to tool tips, or to just create dynamic, built on the fly, graphs on your pages.
  • <video> – adds a video to your page
  • <audio> – adds sound to your page

Elements Removed from HTML 5

There are some elements that HTML 5 is no longer supporting that were in earlier HTML versions. Most of them are already no longer used, which doesn’t make them being removed very surprising, but some of them seem a little too useful to just remove, such as the underline tag. These styling tags that are being removed are most likely due to CSS now mainly being used to style fonts on pages. The following will no longer be support in HTML 5:

  • acronym
  • applet
  • basefont
  • big
  • center
  • dir
  • font
  • frame
  • frameset
  • isindex
  • noframes
  • noscript
  • s
  • strike
  • tt
  • u

SEO: Google Local Results

 

SEO: Google Local Results

The Google search algorithm will never be completely understood. While some very accurate assumptions can be made, and we can learn a lot from Google’s press releases and written updates, it’s ever-changing lifestyle will always keep search engine marketers and website developers on their toes.

One of their more recent changes was the growing predominance of local search results. It directly effects your search by taking into consideration where the location of the search generated geographically.

For instance: Let’s say you live in Atlanta, Georgia, and you’re looking for a website design company. You’ve contacted all of the companies in your area and you haven’t really found what you’re looking for. So you head over to Google and start your search again. It’s likely that you’re search will start with something like “website design company.” Previously, a search like this would produce results from various locations around the country, and whichever website was better optimized nationally would produce the better ranking. It truly was battle of the fittest.

Since local search has been a new focus of Google’s algorithm, the landscape of the results has changed as well.

Searching for something vague, like “website design company” or even slightly more specific like “Georgia website design” will now take into consideration where the search is being made from, and will produce more localized results.

For smaller companies, this is good news. You won’t be competing as much with national corporate business in regards to search, because Google will start producing results specific to your business location. That means that if someone searches for “website design company” in Georgia, they’re not going to be bombarded with results from all over the country. Google is trying to do some thinking for you. It will produce results almost as if you added in your state and city into the search, but will still allow for national results to be produced. As an example, if you live in Columbus, Georgia and search for the term “website design company,” your results will include website design companies in Columbus, Georgia.

Some Growing Concerns

The downside to local results is that companies that are optimized nationally will be effected by this. The business that used to own vague search results will be impacted by local search producing local results. Nationally optimized websites will still rank really well, but some businesses will be moved down the results list because of local results.

With these changes occurring, it is important that you assure that your company is optimized for local search. Start simply by making sure your business location and address are clearly stated throughout the website. You’ll also want to make sure that you have claimed or verified your Google places listing, as this will improve traffic to your site from local searches as well, probably more than anything else.

Concerns are starting to spark up all over the web. Below is a perfect example of the growing concerns coming from business owners, as well as the benefits to some of the smaller, less optimized website owners.

One person wrote:

“The party is officially over. It was bad enough to be the #1 result for a local search, and have to deal with three competitors being listed with a map regardless of how poorly their sites were optimized. Google has now pushed sponsored listings away from the top of the page, and is listing up to 10 businesses in the local results. Despite having the top spot in the organic results, now I don’t even show up in the ten local results listed. I was just starting to tolerate being overlookd for three less experienced companies, now I’m the 11th name they’ll see. Anyone else affected by this?”

The very next comment was “Exactly the opposite for me ;-)